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1947-48 Theatre Catalog, 6th Edition, Page 19 (7)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 19
Page 19

1947-48 Theatre Catalog, 6th Edition, Page 19


styles or stem from recently developed modern architecture. This decoration can be used in any part of the theatre structure other than the auditorium proper. The second type of decoration, if it can be called decoration, is surface texture that is created completely by the dictates of acoustical, visual, and psychological requirements as well as the necessity to create a suitable setting for the motion picture. For example, the architectural treatment of the auditorium interior can make a projected picture seem too small while the visual acuity of the same picture may prove satisfactory. An arbitrary architectural shape for the auditorium may prove very troublesome acoustically. Arbitrary decorative projections and reflective surfaces will create undesirable light reflections and indiscriminate artificial lighting sources will prove undesirable. This enumeration could easily be extended. While the required type of decoration is limited to being inspired by the functional requirements of the auditorium, this limitation is by no means narrowing to the creative designer.


Actually, the exhibitor who is about to build a theatre today is fairly Well fortined, technically speaking, in the sense that great advancements have been made which, if architects take advantage of them, will help him to produce a motionpicture theatre of a comparatively high standard. This is said, however, with a looking backwards attitude merely comparing conditions with earlier practice.

Some of the definite advancements that have been made are: better acoustical design, more suitable and fiexible floor slope design for unobstructed Vision of the picture, improved methods for staggering seat positions for unobstructed vision of the picture, better illumination levels during the picture projection period, better functional planning of the various related spaces in the theatre structure, efficient. and effective

AN EARLY EXAMPLE is shown here of ceiling and wall texture designed to give neutral picture surroundings and to control screen light reflections from the wall and ceiling surfaces. While decorative types are restricted to functional requirements these limitations do not have to be narrowing.


STUDY OF SCREEN END of an auditorium approaching neutrality, but not as yet perfected. Proper seeing, hearing, and environmental requirements, in addition to the ordinary matters of economy and safety, create intricate engineering problems. At last it seems that motion-picture theatre investors will subscribe to allowing form to follow function and that proper periods of amortization are assured.

air-conditioning, and many lesser improvements making for a better working unit.

There are two jobs to be done now.

The first important one is to get the information and proof of better motion picture theatre construction known as widely as possible and as soon as possible because we may expect a great deal of theatre construction as soon as government restrictions are lifted and building costs are leveled off.

The second job that we have is to find

some logical sponsorship for research that is required to bring the standards of motion picture theatre design up to the point of modern mechanisms. It is unfortunate that this research work received so little organized sponsorship in the past because the money, effort, and physical properties that have been wasted because of lack of knowledge in this facet of the motion picture industry would, I am sure, prove astounding. I think, as I have said before, that recent indications lookhopeful.

THE EFFECTIVENESS OF LIGHT CONTROL. The bright spot on the ceiling and the board against the left wall indicates normal reflection of screen light from uncontrolled surface texture. Note the control of reflections otherwise. The light panel in the foreground is independently illuminated.
1947-48 Theatre Catalog, 6th Edition, Page 19