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1947-48 Theatre Catalog, 6th Edition, Page 20 (8)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 20
Page 20

1947-48 Theatre Catalog, 6th Edition, Page 20

The Tacna: A Mode in Modern Cinema Design

Paramount International's First Building Is a 1,945-Seat House for Peru's Capital

The iirst new theatre to be constructed and operated by Paramount International Theatres Corporation, a subsidiary of Paramount International Films, Inc., is the modern, de luxe Tacna Theatre in Lima, Peru, which was scheduled to have opened late in December last year.

The Tacna is part of a newly erected ten-story building which includes apartments, offices, and de luxe shops, The structure is located on Tacna Boulevard, one of the principal thoroughfares of the Peruvian capital. The theatre itself, the first in Peru to be equipped with modern air-conditioning, will have a capacity of 1,945 seats, of which 883 are on the main door, 405 de luxe chairs on the mezzanine, and 657 modern, comfortable, fully upholstered theatre seats in the balcony. The house is of fireproof construction, and all materials which might otherwise be inflammable have been thoroughly tire-proofed.


The Tacna Theatre will be an out ARMAND CARDEA

Paramount lnlornulianal Films, Inc.

standing example of forward-looking motion-picture theatre design.

The materials and color scheme were selected from the standpoint of maintenance. The modern design throughout the Tacna Theatre stresses the simplicity of room surfaces whether they be wall, ceiling, or floor. Theatres in the past have relied to a large extent for their decorative scheme on out-dated imitation marble walls and the use of gilded plasters. With this in mind, the architects of the Tacna Theatre selected materials for their modern simplicity in design and their decorative effect.

The following is a general description by the architects-*Schlanger, Hoffberg, Reisner, and Urbahnwon design aspects, materials used, and color scheme designated for the Tacna.

Outside the Theatre The front of the theatre was designed

THE TACNA THEATRE. in Lima, Peru, is the tirst new theatre to be constructed and operated by Paramount International Theatres Corporation. The theatre, part at a newly erected lD-story building which includes apartments, offices. and deluxe shops, faces Tacna Boulevard and will have accommodations for seating 1,945 persons on two levels. It will be the first air-conditioned theatre in Peru.

with a maximum of glass to achieve openness and maximum of light. The marquee is an extension of the mezzanine fioor cantilevered over the sidewalk. The facia and the softit of the marquee are covered with white and gold mosaics. Parallel lines of neon tubing were designed to give the ceiling of the marquee an over-all glittering effect. A planting box with all-year fiowers and shrubs runs the length of the marquee. Above the marquee a large window admits light to the mezzanine and second balcony lounges. The second balcony is held back from the window line, thus providing an open well appearance from the fioor of the mezzanine through the ceiling of the second balcony. A white satin drape with a sunburst pattern hangs in this well to be pulled across the large window areas if so desired. A suspended light trough from the ceiling of the second balcony lounge is designed to throw an over-all intense glow upon a reflective ceiling surface which is visible from the outside.

The Foyers

The ceilings of the inner and outer foyer are of the same color pattern mosaic as that of the marquee. The door is coral terrazzo with white metal dividing strips. Walls are of a black marble with a rich pattern of color veining. The display frames for advertising are attractively designed as shadow boxes and are a part of the architecture of the walls.

Tempered glass doors lead to the inner foyer and the theatre proper. Opposite the inner foyer is a candy counter in red mosaic. The lounges, ladies, rooms, managerls reception room, main stairs to the mezzanine, and all aisles and crossovers in this theatre are carpeted. The carpet design is of an abstract pattern in colors of green, grey, black and white. From the first floor lounge a free standing curved stair leads to the mezzanine through an open stair well. Structural and decorative columns in the lounge are covered with gold and red mosaic.

The wall extending through the open stair well is covered with a metallic wall covering of bright orange. The wall opposite the auditorium is in vertical strips of white oak wood in a matte finish, The ceiling is a deep grey. The source of light is from an open cove in the stair well and through hat-lights rccessed in the ceiling.

The front stairway leading to the second balcony is free standing and enclosed with tempered glass visible from the street. Attractive planting areas inside this glass enclosure and underneath this stair gives a feeling of openmess.

The ceiling of the mezzanine and second balcony overhang are painted a soft coral red to match the color of the seats. The corrugated plaster of the audito THEATRE CATALOG 1947-48
1947-48 Theatre Catalog, 6th Edition, Page 20