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1947-48 Theatre Catalog, 6th Edition, Page 200 (188)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 200
Page 200

1947-48 Theatre Catalog, 6th Edition, Page 200

many locations provide for the employment of two projectionists so that the regulation menls rest room can be used without violating the code.

The concession stand is an important part of the drive-in theatre setup and should be designed by someone fully familiar with such operations. In addition to the proper display and sale of the various items, provisions must be made to keep the tramc moving past the counter with the usual idea of getting their money and making room available for the next customer.

The standard sales item for the cone cession stand consist of popcorn; various types of soft drinks; weiner sandwiches, either steamed or broiled; hamburger sandwiches, with relish, onion, and catsup; packaged potato chips; ice cream, usually in paper cups; cigars and cigarettes; candy bars; chewing gum; hot coffee, preferably Silex-made; and a few minor items which are popular in the locality. The most satisfactory method of vending these items, away from the counter, is to provide the patron with one or two printed menus when he purchases his ticket at the entrance. These menus contain a listing of all the items available at the stand together with the cost of each item and, when a patron desires service, he fills out the menu

FIGURE lS-Typical modern drive-in theatre booth equipment is shown in this picture. in addition to the various items mentioned in the text. Here are seen Simplex E-7 projection machines, Photophone soundhead, Super Cinephor lenses, Peerless Hy-Candescent lamps, and Simplex bases.

with the items he desires, writes his license number in the proper place and then slips the menu under his windshield wiper from where it is picked up by the vendors who patrol the ramps. This method secures the maximum business for the concession stand and at the same time prevents the vendors from annoying the patrons who do not desire service. In some operations, vendors of popcorn and ice cream, kept frozen with dry ice, walk the ramps and are called by those persons who desire their merchandise. This service is in addition to the menu as previously mentioned. Figure 13 shows the front of a modern concession stand.


The days of the painted concrete block walls, cement floor, wood stall partions, trough urinals, and one small lavatory are definitely a thing of the past in the rest rooms of the modern drive-in theatre.

Today we have china urinals, usually three; at least two standard size lavatories in each room; three or four closet combinations in the womenls rest room and two or three in the menis. Powder tables are not infrequently placed in the womenls rest rooms and quite often matrons are employed to supervise and

made film cabinets,

care for this room.

Quarry tile iioor and either tile, glazed brick, or glazed hollow tile are used for the floors and walls, while the toilet stalls are of steel and the lighting fixtures are recessed into the ceilings. Figure 14 shows a partial view of the menis rest room on a modern operation, the steel toilet partitions not being shown.


Second only to the electric signs the most important single item in making a drive-in theatre attractive is the landscaping, With the large areas between the screen building and the highway, and in front of the screen, this cost can run into five figures, unless there is eni-. ployed a competent landscape architect who will lay out the work in a judicious and economical manner or, preferably, have two landscape contractors submit sketches and proposals which will often permit the contractor to include certain items on which he may be overstocked and on which he will make a good price. Of course, nice lawns are the foundation of any attractive landscaping job and the shrubs and flower gardens are the ornamentation. The average good job should cost in the neighborhood of $3,000, plus or minus, and the addition of colorful

Other standard projection-room equipment-as Weaver changeovers. Neuand Transverters-are also installed. Reflector-type

lamps are considered from observation to be the most satisfactory for theatres of twelve ramps or less and tor screens up to 45 feet wide.

1947-48 Theatre Catalog, 6th Edition, Page 200