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1947-48 Theatre Catalog, 6th Edition, Page 220 (206)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 220
Page 220

1947-48 Theatre Catalog, 6th Edition, Page 220

Remodeling the Hillstreet Front and Lobby

Picture Presentation of the Modernization Of an Old, Architecturally Dated Theatre

The primary aims in remodeling the front and lobby of the VRKO Hillstreet Theatre in Los Angeles were two: (1) to eliminate the gothic architecture in the lobby and (2) to open the lobby to the street, so as actually to bring the theatre entrance into the street.

The first part was accomplished by

designing a dome containing a spiral indirect-lighting cove starting from the center of the dome to the outer rim and continuing at the center down a structural column. The design looks very simple but required extensive study to make it work. p The second part was accomplished by demolishing the two side box offices and stripping the column at the entrance down to a minimum, with the result that there is now 60 feet with clear opening from street to lobby against 45 feet before modernization.

The box office is anchored to the center column and its location is ideal from the standpoint of design and efficient operation.

The wall surfaces are polished terrazzo with display frames and mirrors so arranged to get maximum eiiiciency for displays in keeping with good taste.

The ceiling is kept at the same level as the marquee to carry out the idea of bringing the lobby into the street.

The lighting of the lobby is accomplished with floodlights recessed into the ceiling showing just sufiicient source of light to show an interesting pattern

THE LARGE WALL FRAMES are exceptionally deep to permit three-dimensional displays. All trim was eliminated, leaving the terrazzo returns to lead into the display proper. This arrangement focuses attention on the display itself. On the opposite side of the wall frame is a large wall

of this lighting.

The door is non-slip terrazzo designed in a pattern indicating trafiic lanes from sidewalk to entrance doors.

The design is up-to-date and exclusive. Materials used require a minimum of maintenance and housekeeping and will retain their original finish for a long time to come.

Here are a few of the special features not usually encountered in modernization of lobbies:

The box office shelves and deal plates are in terrazzo. It contains a builtein drop safe. There is ample space for two cashiers and for the manager checking cashiers in and out without interfering with the sale of tickets. All this is accomplished without suffering from bulky appearance of the box office. The large glass area affords maximum visibility. The fioating top plate over the box oliice is of a graceful 2-inch thickness and the rest of the plate is disguised with fiexiglass. Auxiliary floor lights are located in the overhanging plate. All the modern features are incorporated in this box office such as toe space, slanting wainscot and clean-cut appearance.

Entrance pilasters are streamlined, each containing two standard display frames in simple but effective stainless steel frames. All display frames are illuminated indirectly.

Large wall frames are exceptionally deep to permit three dimensional displays. All trim was dispensed with leav ing terrazzo returns into the display. This arrangement focuses attention to the display proper. On the opposite side of the large wall frame (20 feet long by 6 feet high) is a wall mirror show; ing the redection of the large frame. The large frames are equipped with sectional sliding plate-glass doors.

Entrance doors are simulating a glass screen giving maximum vision to the inner lobby. The doors are heavy polished plate glass set in narrow nonferrous frames. This type of door screen is known as the Wanhein screen.

The inner lobby was recently streamlined and contains seine interesting features. The new ceiling contains a series of coves and domes, cleverly designed to meet all rquireements and unusual conditions. One side ,wall contains a candy bar reminiscent of a candy box with bold modern baroque outlines, Plexiglas and a catchy display of merchandise. The popcorn machine is built in inconspicuously as part of the design. The opposite wall is all mirrors redecting the candy bar. Built into the mirror wall are all glass jewel cases for three dimensional displays.

The dated wrought iron railing was replaced with a cast aluminum rail of modern design.

The finished work is the result of the combined efforts of the Operating and Construction Departments of RKO Theatres and the Heinsbergen Decorating Company of Los Angeles.

mirror. reflecting the display. The large frames are equipped with sliding plate-glass doors. The streamlined entrance pilasters each have two standard display frames of stainless steel. All display frames are illuminated indirectly. Lighting of the lobby is accomplished with recessed floodlights.


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1947-48 Theatre Catalog, 6th Edition, Page 220