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1947-48 Theatre Catalog, 6th Edition, Page 222 (208)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 222
Page 222

1947-48 Theatre Catalog, 6th Edition, Page 222

Asphalt Tile for Theatre Floor Coverings

The Modernization Programs Should Include Laying Lobby, Mezzanine, Rest-Room Floors

The type of flooring or floor-covering material used in public gathering places -such as theatres, public hall's, churches, and the like-should receive every bit as much attention as seating, decoration, or any other one part of the-'ipl'i'ysical set-up. 7

Properties required in a fiooring imaterial include long life, low upkeep cost, safety underfoot, good appearance with a definite decorative value, fire resistance and moisture resistance.

Most interior-decoration experts use the axiom, ttStart with the fioor? They have learned through years of experience that, no matter how much paint and other decorative ideas are used, any interior leaves a sense of shabbiness

THE MEZZANINE o! the RKO Kenmore Theatre, Brooklyn, New York, shows flooring of matbelized asphalt tile, with border and inset patterns. During the war. when carpet wore out and could not be replaced, asphalt tile was installed. As time passed. managers found that floor maintenance,

unless the fioors are also given intelligent treatment, and this applies to theatres or homes with equal force.


It used to be that carpeting was regarded as a must-have for theatres. But many theatre owners believe that the day of the lobby and mezzanine carpet is past. They have found that the cost of cleaning and upkeep is all out of proportion. The carpet industry itself states that dirt is a carpetls worst enemy and that it must be taken up periodically and thoroughly cleaned by a professional. ttUnder no consideration should an attempt be made to shampoo a rug or carpet while on the f'loorf, the carpet

industry says. "There is no shampoo method or device, which, while the carpet is on the floor, adequately cleans the fabric to the base of the pile or etfectively removes the soap and detergent material."

Other objections to carpeting is that the possibility of damage suits is everpresent because carpets become torn and constitute a hazard for falls. Likewise there is a fire danger unless the fabric is given periodic fire-proofing treatment.

The trend away from carpet began during the war when carpet was difiicult to obtain. Worn and delapidated fabric door-covering began to be replaced by various types of tile flooring in lobbies, mezzanines and rest rooms.

cleaning, and replacement problems were not as acute as they had been. When carpeting again became available, and it was proposed to replace the tile with carpet, most managers requested that the tile remain. Geometric designs, as well as special inset ones, can be made with asphalt tile.

THEATRE canine 1.64748
1947-48 Theatre Catalog, 6th Edition, Page 222