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1947-48 Theatre Catalog, 6th Edition, Page 239 (225)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 239
Page 239

1947-48 Theatre Catalog, 6th Edition, Page 239

Brief Pictorial Review of Foreign Theatres

Newer Constructions of Functional Design

Show Way of Replacing Antiquated Cinemas

Throughout the world, by and the large, theatres snowing motion pictures seem to be still in a transition era, architecturally speaking, in that period when a few brave souls utilized the facilities at hand and even fewer dared the investment of cinemas designed for that particular purpose.

Yet beside these olden facilitiesewhich the post-war years will probably eventually replaceestand theatres,in the less war-stricken countries, however, that are models of modern design. Here are collected pictures of 28 theatres from 19


countries, and presented as a review of what the situation is today and to suggest, through some later constructions, the trend in theatre design.

From a cursory examination of these pictures, it would appear that marquee signwcrk is an American characteristic. Accordingly, it is probably no accident that the newer theatres of Loewis International Corporation, for example, are in every line strictly American whatever the locale. Yet the American inHuence is not the only one at work in theatre design, for in every country architects are

becoming more functionally minded and are designing theatres more closely approximating a cinematic idealism.

There is a long road ahead, not only in bringing this ideal theatre into being, but, in the meantime, bringing better and more up-to-date theatres to those communities-and many a metropolitan center falls in the categoryelacking wholly satisfactory facilities for movies.

For this material grateful appreciation is expressed to the international departments of the producing organizations mentioned in each caption.

ALOHA THEATRE, Helsinki, Finland, presents a strinking appearance with the standee letters of the theatre name surmounting an up-turned marquee. Odd as it may appear, it did not deter the people trom flocking to see RKO Radio's "A Lady Takes a Chance." Display material is in poster frames.

LEICESTER SQUARE THEATRE, London, England, emulates New York's Broadway and covers available areas with large signs, the design of the structure not permitting marquee display. The displays for the RKO Radio -Rank production, "So Well Remembered," are used on two streets.


METRO THEATRE, Durban, Union of South Africa, is a strikingly modern structure, whose design shows kinship to other Metro Theatres shown in these pages. And the customers line for for MGM's "Maytime" in the Dark ('3) Continent just as they do at Slst Street and Broadway in New York.

MARIGNAN THEATRE, Paris, France, with no marquee at all, has a "shelf" at the secondvtloor level which is utilized to display the theatre nameeas well as that 0t shops in the building. The display tor RKO Radio's "Man about Town" is a specially painted affair set above the doors.
1947-48 Theatre Catalog, 6th Edition, Page 239