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1947-48 Theatre Catalog, 6th Edition, Page 240 (226)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 240
Page 240

1947-48 Theatre Catalog, 6th Edition, Page 240

SENTRUM THEATRE, Oslo, Norway, is one of that small group 01 theatres using a capital and small letters in the name sign, here made perhaps even more striking by having the individual letters surInstead of sign letters, specially

mounting at its outer edge the substantially supported marquee.

painted displays were used on the sides oi the marquee tor RKO Radio's "The Bells 0! Saint Mary."

GRAN REX THEATRE, Buenos Aires, Argentina, where 20th Century-Fox's "'A Yank in the R. A. F." is currently on view, presents an unusual ap pearance at night,

when the patrons strolling on




promenade levels can be seen through the facade, a gigantic window.

ADRIANO THEATRE, Rome, Italy, seems to be an old house adapted to motion-pictures, with the advertising on 20th Century-Fox's "Hangover Square" limited to a title sign and available paper.

METRO THEATRE, San Juan, Puero Rico, whose iront is dominated by a large upright sign, has also a marquee oi ample proportions, sufficiently to announce the presence of MGM's "Dramatic School" and the coming 01 MGM's "Goodbye, Mr. Chips." Signwork is in contrast to the white stone.

METRO THEATRE, Calcutta. India, is typically American in conception and execution, with typical

LYNX THEATRE, Paris, France, is designed so

upright sign and marquee program space. here used for MGM's "Captains Courageous." The white of that the whole from becomes an advertising

the structural building, and the preponderantly white garb oi the populace make the translucent letters, With their black background, more striking than might be expected in more moderate climates.


medium with special displays, as im- this Warv ner Brothers release "La Caravane Heroigue."

mam 9301mm <0,

31 woven-we EM

1947-48 Theatre Catalog, 6th Edition, Page 240