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1947-48 Theatre Catalog, 6th Edition, Page 241 (227)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 241
Page 241

1947-48 Theatre Catalog, 6th Edition, Page 241

ORPHEUS THEATRE. Athens. Greece, for the run of Warner Brothers' "The Constant Nymph," went in for a special front. The design of the front seems to have omitted marquee space, with only the name of the theatre in lighs to attract attention. That done, the false front does the rest of he job.

CENTRAL THEATRE, Panama City, Panama. has the facade developed as a gigantic name sign. augmented by a vertical sign and a brilliant marquee, announcing Monogram's "Suspense."


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GRAND THEATRE, Shanghai, China, with only the cinema's name to adorn the face of the marquee, constructed on top of it a display for Warner Brothers' "King's Row" with titles and cast in Chinese characters as well as in English. Much glass was used in the front and at the entrance.


EMPIRE THEATRE, London, England, lacking dominating display space on the marquee for announcing 20th Century-Fox's "This above All," utilizes extra large letters on a framework erected on the front of the theatre above the marquee. During the war, paint may have had to substitute for light.

RIALTO THEATRE, Caracas, Venezuela, possesses an unusual name sign, made of single letters, outlined with neon tubing, set in an unlighted frame for support. Without backing, the letters at first glance seem to be suspended in space. Display material for Warner Brothers' "Of Human Bondage" in this case appears to be materials-posters and still, and a standee-available from the exchange.

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NORMANDIE THEATRE, Cantiago. Chile, with no program board in the usual sense, uses standvup letters to announce the playing of 20th CenturyFox's "Berlin Correspondent." Floodlighting the facade from the top of the marquee would, of course, set off the picture's title effectively in nighttime.
1947-48 Theatre Catalog, 6th Edition, Page 241