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1947-48 Theatre Catalog, 6th Edition, Page 243 (229)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 243
Page 243

1947-48 Theatre Catalog, 6th Edition, Page 243

REX THEATRE, Athens, Greece, bears its Latin name in neon-accentuated script letters afiixed to the facade. Atop the shell-thin marquee is a display tor ZOth Century-Fox's "Blood and Sand."

GAUMONT PALACE THEATRE, Paris, France, ironting at the peak at a triangle, has its truncated tip designed so as to form display space for photographic enlargements, as done here for 20th Century-Fox's "Son of Fury." Between the name sign and the display are three lines of letters.

TRIOMPHE THEATRE, Paris, France, appears to be a little theatre, with even the marquee reduced to an upturned sottit, but the patrons line up to see Warner Brothers' "Rhapsody in Blue."


OPERA THEATRE, Buenos Aires, Argentina, presents an interesting iront when adorned tor the run of Warner Brothers' "Humoresque." The soflit of the up-tilted marquee is set with tour circular coves for lighting. and the one line oi letters around the perimeter is back liqhted. The marquee is surmounted by the theatre name in individual letters. A special display was designed and placed atop marquee.

METRO THEATRE, Bombay. India. already tor the opening attraction, MGM's "Broadway Melody oi 1938," is a modern structure, with plenty oi display space on the marquee, which has considerable tootage on two streets. Here again a play is made on the producer at the pictures the theatre will show.

PALLADIUM THEATRE, Stockholm, Sweden, while tloodliqhting the lower part of the facade and with a small amount of signwork, relied on a specially designed false front tor the run 0! BKO Radio's "Tarzan and the Amazons." What the theatre might possibly lose, by American standards, by the lack of front lighting and signwork. it seems to gain by the design oi the display and the colors that are used.
1947-48 Theatre Catalog, 6th Edition, Page 243