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1947-48 Theatre Catalog, 6th Edition, Page 272 (258)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 272
Page 272

1947-48 Theatre Catalog, 6th Edition, Page 272

THE AIHFLO CHAIR, in the club-chair model. by the Heywood-Wakefield Company, is constructed of steel and operates on a spring-base principle which adiusls itself to the patron's comfort.

E-ZsPas seats do not require additional space, but occupy no more area than the regular manually-operated seats, nor can the occupant use the adjacent seat to deposit a purse or other article that may be pilfered from the rear, forgotten, or lost.

The seat is supported at the front by seamless tubing legs turned to horizontal when passing under the seat and riding in bearings under seat.

The lower parts of legs turn on spindles near the bottom and front of standards.

Similar but shorter legs on spindles higher up and farther back on standards support a horizontal shaft riding in bearings on rear bottom of seat and on which shaft is a pair of torsion springs, right and left, which raise rear end of seat thereby drawing front legs back and guiding seat rearwardly in a horizontal manner about six inches from the down position.

The seat when occupied rests on a cross member on rear legs; the operation both up and down is noiseless due to the use of rubber bumpers.

Another feature is that this improved seat may be installed where chassis already placed is in good condition.


The post-war line of Heywood-Wakefield theatre chairs was introduced last fall at a national sales convention. Four brand new items were spotlighted during the session, comprising the new Encore chair, in fully upholstered and semi-upholstered models, and two models of new spring-base chairs which will be sold under the name Airflo.

The new Heywood-Wakefield chairs are available in numerous and standard colors. Aisle lights, with adjustable louvers, are treated as part of the standards, and not as separate appliques.

The ratio of the back to the seat of all the new Heywood-Wakefield chairs was determined by a scientific study. sponsored by Harvard University and undertaken by its eminent anthropologist, Dr. Farm of A. Hooton.

Among the f. stures of the new line is the assurance of comfort over the full area of the seat: it is not necessary, for the patron's comfort, that he be forced to sit right plumb in the center of the seat.

The Encore, an all-purpose, scienti

fically proportioned theatre chair, was designed by Leo Jiranek. Made of an enclosed, all-steel construction, the seat is mounted on a self-raising, all-steel hinge. It raises the seat gently, not abruptly, and permits the seat to come to rest just inside the end standards for easy ingress and egress. At the same time the seat is not so far back that it can be missed by a patron attempting to sit down. The Encore may also be obtained in a non-raising type. The series is also available with either a deep-coil mattress spring or padded back.

The all-steel bottom board of the new Encore makes a simple operation out of the task of changing damaged seat covers.

The back panel is full length, constructed with rolled edges to cover the raised seat. The seats are available with upholstered arms or upholstered over sponge rubber. Arm rests in natural birch, with a satiny smooth lacquer finish, can be obtained.

The end standards are in simple classic design, with an enameled panel edged with chromium-plated steel molding. The Hared-out rub motif not only adds to the attractiveness of the design, but also contributes to the strength of this most vital part of the theatre chair.

The fully-upholstered version of the new Encore chair has a triple-thick base fitted with tempered coil springs securely mounted on the all-steel back panel. The seat has a coil-spring unit, and the arins are upholstered over sponge rubber pads. Like all other Heywood-\Vakefield chairs, this one has an all-steel frame just over the all-steel bottom board panel.

The double Encore unit, with its steelcenter standards, re-emphasizes the allsteel construction of this newest addition to the H-W line. The steel edges around the, backs give added life to the upholstery fabric. The seat cushions are upholstered with coil spring units and the backs are thickly padded. The arms are of seasoned birch wood finished in natural lacquer. The end standards are all-steel.

The most luxurious theatre chair introduced by the Heywood-Wakefield Company is the spring-base AirHo line, designed by Leo Jiranek. Incorporating the latest posture theories, the scientifically proportioned Airflo has a back and seat construction made with all THE ENCORE CHAIR of the Heywood-Wakefield Company features the all-steel hinge. raising the seat gently and permitting it to come to rest just inside the end standards for easy access.

THE AIRFLO CHAIR, in the quasi-wingback type, by the Heywood-Wakefield Company, has an extra thick back and a deep sea! both filled with coil spring units. Ends are standard.

steel hinges which conform and are adjustable to the movement of the occupant. The chair operates on a springbase principle which adjusts itself automatically to a person's most comfortable position.

The extra thick back and the deep seat are both fitted with coil-spring units, and the arms are upholstered over sponge rubber pads. The chair is also available with a standard head rest.

The seat may be had in either a selfraising or non-raising model.

The seat and back are attached to the end standards only at the all-steel hinge, leaving the chair free to assume the most comfortable position when occupied. The enclosed all-steel construction eliminates catching of wearing apparel or snagging of stockings. The end standards are finished in a simple classic design, with an enameled center panel and chromium-plated steel molds

ing. IDEAL

Development of a new type of theatre chair, known as the Ideal Slide-Back chair, was announced by William A. Gedris, president of the Ideal Seating Company.

Affording more than 6 inches of smooth, effortless retraction on a horizontal plane, with no humps and no jarring, this new chair when occupied, allows 100 per cent more passing space than conventional chairs. When unoccupied there is a gain in space of over 50 per cent. Thus, the necessity of standing to allow others to pass is actually, and not just theoretically, eliminated. Furthermore, the operation of the chair in no way disturbs those in the row behind. Normal position of the chair is automatically resumed after a person passes.

When unoccupied, the seat automatically and silently slides back, rises and locks into position, thus making it the only chair of any type that affords 100 per cent safety in case of emergency. The seat automatically disengages as the patron lowers it for occupancy.

A full-length, die-formed, steel back panel entirely covers the seat cushion. There are no pinching hazards, no sharp edges to bump shins, and no understructure to hamper cleaning.

Simple in construction, the [deal Slide-Back chair has only three more

1947-48 Theatre Catalog, 6th Edition, Page 272