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1947-48 Theatre Catalog, 6th Edition, Page 442 (428)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 442
Page 442

1947-48 Theatre Catalog, 6th Edition, Page 442

Cleaner Theatres Build Bigger Box-Office

The Stationary and Portable Vacuum Systems

Contribute to Dividend-Paying Cleanliness

Like any other business, theatres sell a product. But unlike many business enterprises, the theatres product changes several times a week. If this producte the filmeis good, it will draw patronage. If not, the boxeoiiice titemperature" goes down. Product, therefore, is the primary essential to good business. But there are others.

The essential second in importance is, without a doubt, theatre cleanliness. As living conditions in this country improve, people naturally look for more courtesy and cleanliness in their community theatres. And if theatre managers want to counteract some of the criticisms occasionally directed at movies and their influence, then it becomes even more important that their theatres are clean, bright, and wholesome places to live in for several hours of the day.

This problem is particularly important today, inasmuch as most theatres now have counters for candy, popcorn, and so forth.

In a survey of theatres and managers, recently made by Lamson Corporation on theatre maintenance, many astute managers believed that patronage might very easily drop 60 to 85 per cent if a theatre were unclean. People want a good picture, but they also want a clean theatre to see it in.

For the most part, theatres today maintain cleanliness of carpeting, seats, and drapes by vacuum cleaners. In most

IN A THEATRE with a capcity of 2,500 to {LOGO-such as the Fox Theatre, Brooklyn, pictured here-one man can do all the necessary vacuum cleaning in a single night. The system will draw all small papers, match boxes, candy wrappings, grit. and dust without danger of clogging.


Allen-Billmyre Division. Lamson Corporation

large theatres, the stationary central systems are preferred; in smaller ones, portables often serve the purpose adequately.

In many theatres throughout the country, central vacuum systems of various trade names have been in use for years. According to our own experience, for example, many Exidust Central vacuum systems, made by the AllenBillmyre Division of Lamson Corporation, have been in operation for twenty or more years without a single breakdown. At the Brooklyn Fox Theatre, such a system was installed in 1928 and it is still in nightly operation.

Despite the fact that these and other houses are not by any means new, even casual inspection would discern the fine condition of the theatres. The carpeting is clean and practically free of dust and germs. And, though thousands of people have shufiied their way across the carpeting with wet or dirty shoes, it is still well-preserved. This in itself is an economy, and a big one.

Labor, too, is held at a minimum. In a theatre with a capacity of 2,500 to 3,000 seats, one man can do all necessary vacuum cleaning in one night. As a matter of fact, any other system of cleaning is pretty much out of the question.

Finally, the stationary vacuum cleaning system is proved practical. Breakdown is a very rare occurrence. The system will draw all the small papers, match boxes, candy wrappings, grit, dust. If it goes through the nozzle, it will eventually land in the receptacle in the basement. Piping is always large enough to prevent clogging.

Usually theatre architects plan for a central vacuum system. It is possible, however, to install one after a theatre is built, though the cost would be higher. Those theatres not so equipped, usually resort to portable heavy-duty vacuum cleaners. Many theatre managers find this machine adequate for their needs, even in houses with a capacity of 2,000 seats. Since these portables are comparatively, inexpensive, any theatre owner can well afford one to maintain a cleaner theatre.

If statistics are correct, 35,000,000 Americansechildren, women and men# attend motion-picture houses every day. This tremendous patronage is, no doubt, due primarily to the genuine interest people have in Hollywood films. But it is also true, that as the product became better, the theatres also improved. They are more comfortable, brighter, and more decorative. Above all, they are cleanand vacuum systems have contributed to this cleanliness more than any other single factor in theatres today.

THE DUST-COLLECTING RECEPTACLE, such as this one at the Walton High School, New York, with two vacuum exhausters, is located in the basement. This type of systemewith pipes always large enough to prevent trash from clogging-is designed into the building, but it can also be installed later.

1947-48 Theatre Catalog, 6th Edition, Page 442