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1947-48 Theatre Catalog, 6th Edition, Page 45 (33)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 45
Page 45

1947-48 Theatre Catalog, 6th Edition, Page 45

After Years of Travail, a New Theatre Opens in Anchorage, Alaska

The Fourth Avenue Theatre

Nothing is too good for Alaska. This is the oft-expressed opinion and sincere belief of Capt. A. E. Lathrop, who has played a major part in the development of this territorial outpost. The latest manifestation of his conviction was the opening on Memorial Day, 1947, of the Fourth Avenue Theatre in Anchorage.

This gesture of aflection, reputedly costing a million dollars, is the last word in luxurious appointments, with specially designed drapes, carpets and furniture, and murals all blended in a definite harmony of color and outline.

Probably no theatre has ever been built in the face of as many unforseen obstacles. Delays were frequent and vexatious what with postponements due to war conditions, restrictions on building materials, and problems of labor and transportation. But the work, begun more than five years earlier, was finally finished.

The theatre was designed by B. Marcus Priteca, with A. A. Porreca as associate architect. The murals are the work of Tony Heinsberger, of international distinction as an artist and decorator.

The equipment and furnishings-in THE FOURTH AVENUE THEATRE was designed by 3. Marcus Priteca, with A. A. Porreca as associate architect, for Capt. A. E. Lathrop. The facade is faced with Roman Travertine marble. with a three-story vertical name sign the dominant decorative element. The marquee. extending the width of the


eluding draperies, carpets, seats, custombuilt furniture, projection, sound, and various mechanical devices were all ob tained through the B. F. Shearer Company.

In the auditorium are 985 special Heywood-Wakefield theatre chairs upholstered in turquoise blue mohair; the metal parts finished in rose beige to blend with the handsome walnut woodwork throughout the main part of the theatre. In order to stagger the seating on the main floor, Captain Lathrop purchased twenty-four 30-inch wide, specially constructed loveseats, upholstered to match the theatre chairs, and to be placed at the opposite ends of each row of chairs.

As the construction of the theatre progressed it became apparent that no factory-built furniture could be found that would do justice to the design and other appointments of this theatre of tomorrow. The Shearer company designer prepared sketches and models, using Plexiglas as his medium instead of wood, to reflect and thus not detract from the handsomely paneled walnut walls in the foyer and lounge area. From

these designs were made three large tables with curved Plexiglas bases and gilt-grained birdseye maple tops and they were placed in front of three large mirrors in the circular mezzanine lounge. Three 8- and 10-foot benches were placed in foyer and mezzanine. The benches have sheets of tiuted Plexiglas, curved in serpentine fashion to form their bases and they are upholstered in turquoise mohair to match the leaf design of the rug.

The ladies, powder room reveals an added touch of elegance. It has three e1liptical-shaped powder stools with Plexiglas bases and*upholstered in light tan plastic fabric. In the room are also three chairs upholstered in rose frieze to match the floral pattern of the rug. They are designed so that they may be used either as separate units in a grouping with the leather-upholstered round table, or pushed together to provide lounge or settee.

The same attention to detail and feeling for color harmony extends through every part of this extraordinarily magnificent theatre. Surely, nothing is too good for Alaska.

theatre. is little more than a shell over the sidewalk to protect patrons in the event of inclement weather, since the structure carries no provision for using changeable letters. Because of delays due to war conditions, the theatre. costing about a million dollars, was some five years building.
1947-48 Theatre Catalog, 6th Edition, Page 45