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1947-48 Theatre Catalog, 6th Edition, Page 497 (481)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 497
Page 497

1947-48 Theatre Catalog, 6th Edition, Page 497

ADVANCE BALLYHOO, in the grand manner, helped to prepare the populace tor the events that were to descend upon the area. Coming at a time when wartime travel restrictions were but a memory and, too, at a time of the year when it was a pleasure to vacation in Maine at the

expense of the brothers Warner, the iourney was a ioy to Hollywood representatives, as well as to the ladies and gentlemen of the trade and lay press, an entourage always ready to go the whole hog-or in this case would it he more fitting to say pachyderm?-in dishing out the encomiums.

Jester, joined in the premiere festivities, While the Army tied into the celebration by furnishing Klieg lights and searchIights from the Army Air Field, together with an array of rotating searchlights brought from Dallas.

Continuing the junkets, Eagle Lion also put on a simultaneous gala pres miere for "Red Stallion" at the Carthay Circle, right in Hollywoodls back yard, and also in Dallas. For the latter event stars again took to the rails and helped launch the film at the Majestic.

THE TOWN TURNED OUT en masse to greet the travelers who would pro Other Town} - the - country premieres have also been held; and, despite present conditions, are still being held. A recent one was Paramountls big doings in Pittsburgh, Pennsylvania, site of many of the locations seen in Cecil B. DeMillels ttUnconqueredP For this event, which took place at Loewls Penn, another bevy of stars and the producer were royally entertained in the Smoky City and the film got off in a whirlwind of high-pressures bally which, of course, entailed yet another cross-country jaunt.

in this, the most ballyhooed business in the world, evidently the ttworld premierel, junkets on whatever scant excuse or premise possible for tie-ins are here to stay. Despite the expense involved, the resultant publicity and hullabaloo for the product evidently pays off handsomely, or else the various companies would not have been so quick to take advantage of the availability of transportation facilities that make this type of high pressure exploitation possible.

EN ROUTE to Skowheqan the iunketeers, anticipating the showing of "Life with Father," enioyed themselves on the seven-car train. The dining

mote Skowhegan and the Lakewood Playhouse iust about as mucheon-this occasion, at least-as they would "Life with Father." Before the celerihes

were driven away, they were brought to a platform for their greetings.

car, redecorated to simulate the atmosphere of the straw-hat theatre where the play had made its formal bow, was the continual center of attraction.

1947-48 Theatre Catalog, 6th Edition, Page 497