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1947-48 Theatre Catalog, 6th Edition, Page 500 (484)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 500
Page 500

1947-48 Theatre Catalog, 6th Edition, Page 500

WINDOW DISPLAYS are another major source of ballyhoa for motion pictures, even in toreign countries. Here are two displays arranged by the management of the Park Theatre, Stockholm, for the run of 20th CenturyFox's "My Darling Clementine." Two tie-ups are suggested in these pictures:

one is an all-out publicity display lor the picture, with no particularly obvious angles, while the other is a display of the cooperative tie-up type, where the store (Meeths) makes fetching use ot a blown'up star still not only to advertise the picture but to call attention to its hosiery line.

LARGE, SPECIALLY PAINTED SIGNS are used where the probable length of a picture's run will warrant the expenditure. Here is being painted a sign on a London display wall for the run at the Leicester Square Theatre of Samuel Goldwyn's RKO Radio release, "The Best Years of Our Lives." The


LOBBY DISPLAYS are not infrequent, such as this one at the Churchill Theatre in Brussels. created tor the showing of Walt Disney's RKO Radio release, "Fantasia." Even the panel over the doors has been specially prepared for the occasion. While a giant Mickey Mouse (as the hero in Paul Dukas's "The Sorcerer's Apprentice") dominates the scene, other characters from the fanciful musical are featured.

24-sheet is also utilized in many countries for advertising motion-picture productions, with the regular sheets being over-printed with special catch lines. where, perhaps. the English of the original poster might not be wholly comprehended by as many people as would have been desired.

PRIZES are used. As the lucky patron at Oslo's Centrum Theatre for Walt Disney's BKO Radio release, "Pinocchio," the lad received a Pinocchio doll and a halt-pound of scarce real coffee.

1947-48 Theatre Catalog, 6th Edition, Page 500