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1947-48 Theatre Catalog, 6th Edition, Page 503 (487)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 503
Page 503


1947-48 Theatre Catalog, 6th Edition, Page 503

Hints on Preparing Effective Advertising

Some Recent Layouts Show What Can Be Done

For More Efficient Use of Newspaper Space

STARTS

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Q 3am) CHAPlIN CHANGES!

In"l\ionsieuerrdoux"thcrc is a peculiar intensm' of drama,..an even more peculiar hysteria

of laughter-and a strange love story that hurts.





CHARLES CHAPLIN m "MdNSIEUR VERDOUX" RAYE



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A COMPREHENSIVE IDEA 0! how advertising and publicity men are best utilizing their newspaper advertising space may be seen in these layouts. It will be noted that in the variety ot layouts shown a dignitied approach, incorporating critical quotes, a reverse white on black ettect bound to attract attention on a crowded page of display advertisements, a layout along more sensational lines utilizing plenty of punchy catch lines, an attractive layout for double features playing simultaneously at two different theatres and combined into one advertisement. (1 teaser advertisement bound to attract due to plentiful use at white space, and a strip oi advertisements good tor use by the operator of a

BROADWAY IS ttGREEN DOLPHIN STREET" NOW!

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Loew's CRITERION

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1947-48 THEATRE CATALOG

GLORIA

GRRMAME PnuL KELLY A sum LEVENE







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Cl MID/WEKESF

Robert PRESTON 0 [to d NOLAN



group of theatres in the same city which is sure to attract attention due not only to the similarity at the layouts which are oft-center, but which make good use of the white left-hand border for institutional messages type-set and well spaced. From this variety oi illustrations the average theatre owner should have little trouble in find

S'IIIIAWomz? N0! ITJ'SMQYNAMITE!

MURDER WITH TOUT MOTIVE! ...Drama that blisters the screen! > Drama so dar- '1 ing, so real,c'$,9-, - personal ' ' :irighte







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STARTS Ti A M.

TODAY!







TER GRRIJEII 5'13!

"- RAIllll CITY MUSIB IIAll

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"Good writing, clever direction



and excellent acting . . . a



commanding film drama, solid and H1 f





ZAGHARY SGIITT

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Ill TIIE SREIT STAGE 0

*CONTINENTAl'-All the gayety, romance and mm. table beauty 0! old Vienna m an exciting extravaganza lo the beloved melodies OI Frrmr letter i . . produced by toouldok. setting; by Em Mains . . . teaming a dazzling spectacle by seventy donuts oI rha Corps d. Ballet r , . lively diversion by Stan Kavanagh i . . Lucile

J Cummings. dramatic wpxano, Brian Sullivan, knot, and the Gin Club in ondtanting long . . . high comedy .\ by Ian Deva . and the (armed Rectum: in delightful

precision novelty, The Music Hall Symphony 02:)..an V under the dilution 0' Alexander Smallm, play! the brilliant 'lCamivul Overture" by Dvorak.

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ing help in making his own iuture layouts. With these as a guide post about all that is needed is a little practice, a pair of scissors, a paste-pot. and the average pressbook. No artists are required in many instances. All that need be done is a revamping oi mats available and some punchy catch lines garnered from press books.

IIA'I' ARE THE rwo GREAT REASONS FOR

JANE RUSSELL'S RISE To STARDOM 2....

Now Showing ROYAL-"VARIETY

55'! WASNINGVON AV!W In Dun-town Mllml lush

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1947-48 Theatre Catalog, 6th Edition, Page 503