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1947-48 Theatre Catalog, 6th Edition, Page 504 (488)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 504
Page 504


1947-48 Theatre Catalog, 6th Edition, Page 504

WW SELL SEES!

Every smart exhibitor knows the EYE-andEAR appeal of TRAILERS . . . that provide



. a live punch-packed "sales-talk: on your

screen . . . to bring patrons Back . . . to see your attractions . . . EVERY WEEK . . . to Bigger grosses

. . more Regular grosses . . .

AND...of the point-of-contact sales value

of The Prize Baby,s colorful ACCESSO RIES...that meet your patrons at your

theatre FRONT. . .and in your LOBBY . . . to lure them IN. . . and hit them between the eyes, AGAIN . . . on their way OUT. . . to do a doubleduty job of SHOWMANDIZING your pictures... where it COUNTS!



its good SHOWMANSHIP to use TRAILERS and ACCESSORIES as your point-of-contact advertising media. . . and . to back them up . . .with SPECIAL TRAILERS . . .for ADDED screen exploitation . . . to sell Special Events . . .your Service and Policy! The PRIZE BABY has ,em ALL. . . in sizes to fit i every box-(ghee requirement! USE ,EM! Get back

I!) Showmanship .'

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1947-48 Theatre Catalog, 6th Edition, Page 504