> > > >

1947-48 Theatre Catalog, 6th Edition, Page 526 (510)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 526
Page 526

1947-48 Theatre Catalog, 6th Edition, Page 526

GREEN COCKATOO, THE-eJohn Mills, Rene Ray, Robert NewtoneAverage British entry 65m.

HER FIRST AFFAIP-Dannielle Darrieux, Jacqueline Desmarets, Rosine Luguetemeasing French entry-92m.

IVAN, THE TERRIBLE-Nikolai Cherkassov, Ludmilla Tselikovskaya, Seraphima Birmaanigh rating Russian entry 95m.

KINGIS JESTER, THEeMichael Simon, Rossano Brazzi, Maria Mercadere High rating Italian entrye92m.

LIATALANTErDita Parlo, Jean Daste, Michel SinionnFair French-made art house entryeSOm.

LAUGH PAGLIACCI-Alida Valli, Beniamino Gigli, Paolo HoerbigerePleasing Italian entrye821n.

LIFE BEGINS ANEWe-Fosco Giachetti, Alida Valli, Edoardo De FilippoeGood Italian entry for the art housese88m.

LITTLE MA RTYR-Emilio Cigoli, Luciano De Ambrosis, Isa Pola-Fair Italian iinporte91m.

LUCREZIA BORGIAeEdwige Feuillere, Gabriel Gabrio, Aime Clariand-Good French entry for the art houses#88m.

MARCO VISCONTIeCarlo Ninchi, Mariella Lotti, Roberto Villa#Good.Italian import#109m.

MIDNIGHT IN PARISeRaimu, Aime Clariand, Charles Granval # Fair French iniport#901n.

MURDERER LIVES AT 21, THE# Pierre Fresnay, Suzy Delair, Jean Tis

siereIniport is okeh for specialty houses-83m.e(French).

MY FATHERIS HOUSEwRonnie Cohen, Irene Broza, Izaac Danzigerelntense drama will need plenty of pushe85n1. e(Palestinian).

NAISeeFernandel, Jacqueline Bouvier, Henri PouponeFair importe102m.e (French).

NUREMBERG TRIALS, THE # Produced by Roman Karmen; directed by O. SvilovePowerful documentary58m.e(Russian).

PAGEANT OF RUSSIAePhotographed by 26 camermen under the direction of Sergei Yutkevich. Delegations representing thc 16 Soviet Republics* Good documentary for the art houses e50m.-(Russian).

QUEEN'S NECKLACE, THEeVivianne Romance, Marion Dorian, Maurice EscandeeWell-made French import 105m.

RED HEAD-Harry Baur, Robert Lynen, Colette Segall-Excellent French reissuee92m.

ROAD HOME, THEAOIeg Zhakov, Anna Smirnova, Nikolai Chibbius # Wellmade Russian import-90m.

RUSSIAN BALLERINAeMaria Redina, iVladimir Kazanovich, Nadai Yastrebova-Good Russian importe75m.

ST. FRANCIS OF ASSISIeJose Luis Jimenez, Alicia De Phillips, Antonio Bravo-High rating Mexican religious dramae119m.

TYPICAL OF THE ADVERTISING being currently used in New York for the announcement are these

one- and two-column layouts shown here.

the lack of spacbof what might be termed pure ballyhoo.

Note the absence, in most casesemainly, however. due to

Instead, emphasis is placed on the title

of the picture and the theatre name, with address, star name, or quote when space in available.

"lmll'l Er-mm mu. m emf-r


Redina h l

a/ a, (7):) uuuovns

my. 01qu Mm... -\ m vcumovsxv's 1mm LAK!

MIDTOWN u'mumn a

'0": or THE REALLY GREAT nuts or ALL mat!" a:

VV'tllott'I IISS "IL". HARRY BAUR in


33.}. 7mm"? "LATth IaP CI

to, mass-wagiu

En[.TIIIm ph- ON APPROVAL 0 Women Lolia

Autumn in mun-nu .1 m u" cum. com: Fiw Elul Ina.- mm. n, u scum;



..,. cnmRBprARAmsr

K ll! III!!!" DU "MD" )

..- is M. .............. was... r Mm is k a IRAN: IIlMI'mmtvnzm c.

Viviane Romance 931m Tb

'Sun a: dell. lit all movie/ans

r!" $1 1*" annulus-mu m, 9 Mgwoaoooooooooooeeaoow 8-m- .,


"I o mam)


minnow mm 5%


' .11. M34 mm 'W' opus u, rm 0.", It", Io as M.- z-u







Dirouhomzo-Wnlt is; 2


Ltflion [VII in His Newest

I \k ' a - ,, vi], and Greatest \ 1 ,5 I ' Comedy Hit! (N- u , , . v lqlmv'l m n I vablo duru// 'V y ' 'l torilotion....a :ly lob-Inlli-n hiatus , , . outtumblin. uh.

anaumn. .v r..:....:. m. c... .1 the cum... Cal-vovl

at all N

Dmnouw m oi-unwmm rm.. "GIRLCANAI."

42MB 51.


to 54700



Flutbuxh I Donn St. - ST 3-9l31

SCHOOL FOR DANGER*Jacque-line Nearne, Captain Harry Ree, Wing Commander E. Baird, and members of the French Resistance-Fair documen- tary for the specialty houses-68m.(English).

SCHOOLGIRL DIAItYwValli, Irasema Dilian, Andrea Checchie-Good Italian entry for the art houses*92m,

SHE RETURNED AT DAWN-Dannielle Darrieux, Pierre Dux, Jacques DumesnilePleasing French entrye 88m.

SHOE-SHINE e Rinaldo Smordoni, Franco Interlenghi, Aniello Meleg Good Italian import-92m.

SHOP-GIRLS OF PARIS Michel Simon, Albert Prejean, Blanchette BrunoyInteresting French entry 88m.

STAR WITHOUT LIGHTeMila Parley, Marcel Herrand, Edith PiafmGood French dramae83m.

THUNDER IN THE HILLS-eJ. Prucha, J. Kacer, V. NasovaeHigh rating:r Czechoslovkian war dramae80m.

THURSDAYS CHILD # Sally Ann Howes, Wilfrid Lawson, Stewart GrangereBritish import for the lower. halite-80m,

TORMENTeStig Jarrell, Alf Kjellin, Mai ZetterlingeHigh-rating Swedish psychological drama-91m.

TWINSeMikhail Zharov, Ludmila Tselikovskaya, Vera OrlovaeFair Russian import 80m.

TWO ANONYMOUS LETTERSeClara Calamai, Andrea Checchi, Otello Toso

,eWell-made Italian entrye-90m.

VOW, THE-Mikhail Gelovani, S. Chiatsintova, N. BogoliuboveGood Russian import#103m.

WE LIVED THROUGH BUCHENWALDeRene Herde, Andre Gevrey, Werber Degan-Begian import is fair attraction for specialty housese73 1/2ni.

WELL DIGGERIS DAUGHTER, THEe Raimu, Fernandel, Josette DayeExcellent French entry-120n1.

YANK IN ROME, AeValentina Cortese, Leo Dale, Adolpho CelieGood Italian entrye105m.

ZERO FOR CONDUCT-Jean Daste, Robert Le Flon, Du Veron-Minor French art entry-44m.


In conclusion, for this specialized type of operation, it is necessary to ascertain in advance: (1) Are a sufficient number of people in your city interested? (2) Have you acceSS to proper mailing lists, ' that is, those patronizing the opera, the ballet, the orchestra, the little legitimate theatre enterprises, and the like; schools, foreign groups, others? (3) Does the advance sale response to your subscription sale warrant your going ahead with the project? (4) Can you set all your dates with the legitimate theatre you are going to use in advance? Or, if you are going to convert your own theatre, can it be put in proper order for the policy switch, or partial policy switch? (5) Have you made sure of product availability for the entire series before starting sales, thus eliminating possibilities of substitutions of programs? (6) Are you among the minority who believe it would work, as there is no sense in trying something you yourself do not believe in?

If you can check and double check all of the above, then the film festival on a subscription basis is worth a try.

1947-48 Theatre Catalog, 6th Edition, Page 526