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1947-48 Theatre Catalog, 6th Edition, Page 543 (527)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 543
Page 543


1947-48 Theatre Catalog, 6th Edition, Page 543

was in the popsicle type, but the more traditional form was sold, and, frequently, in conjunction with a store in association with (although not necessarily operated by) the theatre.

In a further breakdown of the data on the returns, an interesting table was framed, based on the number of items sold by theatres. From the data of Table 8 it appears that theatres selling one, two, or three items are about equally divided.

While the data show a restricted stockin-trade, some theatres really take the business seriously, and a leaf out of the drug-store business, with at least one theatre oEering candies from 6 cents to

LOBBY STANDS, which are, for the most part, serviced from the rear, seem to be the preferred type of extra-profits equipment in most United States theatres, some 80 percent of the theatres having this type, including a small percentage also using machines for sales when counters are not

1947-48 THEATRE CATALOG

TABLE 8-Percentage of theatres offering various numbers of dih'erent extra-prohts

items to the patrons.









'I Item 2 Items 3 Items 4 Items 5 Items 6 Items 7 Items Northeast .. . 34.6 32.0 20.4 10.2 1.8 1.0 0 South .. 26.3 15.1 41.3 12.1 4.5 0.7 0 North Central ., 30.2 24.4 33.3 7.9 2.1 2.1 0.5 Mountain .. ....... .. 18.2 18.2 40.8 9.1 9.1 0 4.6 Pacific ...................... .. 12.5 12.5 28.6 21.5 17.6 7.1 0 U. 5. TOTAL... 28.7 23.5 30.6" 10.8 " 4.4i 1.7 0.3



$1.50, gum (both regular and bubble), cigars and cigarettes, Tums, razor blades, handkerchiefs, certain drug-store items (aspirin, B-C, and the like), and frozen

dainties in season. This house, however, has an aversion to popcorn so long as it is necessary to pop it within the confines of the theatre.

attended or for spot sales in the more remote portions 01 the house. While many operators feel that a top-of-the-counter display helps to move otherwise slow-moving items, the concensus is that, as in this picture, the price at the items should be prominently displayed [or patrons' information.
1947-48 Theatre Catalog, 6th Edition, Page 543