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1947-48 Theatre Catalog, 6th Edition, Page 553 (537)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 553
Page 553

1947-48 Theatre Catalog, 6th Edition, Page 553

dors. The difficulty again is maintaining fresh, ihot popcorn. This method of operation also lacks the stimulating effect of a sales person or animation that surrounds ffon the locationii popping.

After determining which merchandising method you wish to use then you can select the equipment best suited for the job,

Should you decide to install a complete corn popper at the point of sales, you must decide what capacity popper you will need and what size cabinet will best fit into the space you have allotted for the machine.

It has been my personal experience that too large a capacity machine for a location is worse than a machine that can just barely keep up with the trade, for if you have a machine that will pop more corn than is required, you have long periods of idleness and inactivity in the stand, in this way losing the sales benefit that is derived from continuous popping and activity. By using a smaller capacity machine, the personnel is active, your machine is in operation all the time and you are drawing the attention of prospective customers. With inactivity in the stand, it is harder to draw this much needed attention.

Should you be using the ffwarmer" method, this thought is not at all true, for you will find it more profitable through a savings in labor to use a "commercial" type popper which has an exceptionally large popping capacity. As a general rule, your investment is less for the popping setup which is out of sight of the customer, for it does not have to be dressed up, although the thoughts of cleanliness and emciency of operation must be kept in mind when making the installation.

Many large theatres and other retail locations with heavy trafiic have found it to be profitable to use a cabinet model machine at the point of sales, in this way capitalizing on the sight and aroma of fresh popcorn. This machine is then backed up with a commercial unit that is out of sight of the customers. Such an installation gives them all the sales advantages and yet sufficient popping capacity to more than take care of the rush periods.


The planning of operation and installation of equipment is of prime importance in gaining an efiicient operating unit. Hastin developed plans mean pos sible lost labor hours, slow operation, slow service and lost dollars through costs that are unnecessarily high.

Place your equipment in such a position as to give the operators plenty of room to work. If you have a counter in connection with this machine, give ample working space so that two people working together are not walking all over each other.

Plan ample storage space for bags and other supplies, making it easily accessiA ble for the operators. Arrange for convenient money drawers, safe yet handy to avoid those extra steps.

Above all, see that the power supply is suflicient for the efiicient operation of your machine. No equipment will operate properly if it does not have enough current. It is foolish to save a few dollars on the installation if it will cost you money in greatly decreased efiiciency


A LARGE CAPACITY POPPER, located in the basement of the theatre, will be able to back up the machine in the concession stand upstairs. Such equipment comes in handy when the vending area is comparatively small and the potential volume of business large and when, regardless of the vending area, the demand for popcorn is greater than the capacity of the stand's equipment and personnel.

throughout the lifetime of the machine.

Again, we want to remind you that you are manufacturing a food. Common sense thought of sanitation problems and plans for keeping equipment immaculate will save many a headache and will give you a higher quality product.

Check the local electrical and fire-protection codes. Much money and trouble can be saved by seeing the proper authorities before making an installation. In this way you are always in the right.

You have demonstrated your faith in the particular equipment you have selected by buying it. Now is the time to back up that faith by believing a little in the knowledge the manufacturer has of his equipment. Here are a few donits the wise operators follow to secure full satisfaction from their investment:

Donlt attempt to install or operate any piece of equipment without first reading the instructions carefully. After reading them, follow these instructions to the letter. The manufacturer knows his equipment and how it should be installed and operated. Capitalize on his experience.

Donit make any changes in the electrical or mechanical features of a piece of equipment without first consulting the

dealer or manufacturer. There are no legitimate manufacturers that ship any equipment without a very thorough final inspection and test. They know that the equipment is right when it leaves the factory. If you attempt to rebuild it to suit your ideas, you cannot expect the manufacturer to stand back of it.

Donit attempt to cut corners to save a dime in making the installation, for in so doing you are hazarding and in many cases forfeiting sound, efiicient operation. This is the expensive way of installing equipment.

After you know that your installation is properly made, read again the instructions for operation. Follow these instructions carefully until you are entirely familiar with the equipment. After operating it for some time and becoming absolutely familiar with the equipment and with the operation, it is entirely possible that some small adjustments or changes in method of operating can be made to suit your particular setup.

There is not too much to be said on this subject other than to repeat f(read and follow the factory instructions." If this is done, you will stay out of trouble
1947-48 Theatre Catalog, 6th Edition, Page 553