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1947-48 Theatre Catalog, 6th Edition, Page 554 (538)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 554
Page 554

1947-48 Theatre Catalog, 6th Edition, Page 554

and will receive the best performance possible from your popcorn setup.


Years ago it was definitely a real problem to secure a reliable source of raw materials that would assure you of producing a quality product that would be consistent throughout the year. Today the picture has changed and this is not at all true. Our industry has grown to larger propertions and the suppliers of raw materials have grown with it.

The present day suppliers of the materials you need have really gone all out to give the industry consistent quality supplies. Vast sums of money have been spent on developing better grades of corn, new processing methods, improved storage facilities, and many other steps to bring you the highest quality corn at

the lowest possible cost. The same thing is true of the refiners who furnish your seasoning, the salt companies who produce special grades of popcorn salt, and the paper companies who furnish the containers for your finished product.

Nor it is necessary to deal with all these individual sources of supply. A fairly large group of reliable popcorn supply companies have grown up with the industry. All of the necessary supplies are available through these established popcorn supply houses. It will pay you well always to deal with only recognized houses. You will be treated right and at the same time save many dollars. It is no longer necessary to gamble on the quality of the supplies you use.

Your entire business is to be built on the quality of your product. Re A POOR DISPLAY is shown here, with the popcorn machine set completely in back of the candy counter. Since activity connected with the actual popping of corn is valuable for increasing sales. this handling, when the counter is filled with candies of all kinds, can greatly reduce the sales of popcorn. Candy, 01 couISe. should be displayed, but not quite so much at the expense of the popcorn.

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member, you are not selling a fad or some novel idea, but are handling a food which has developed into one of the most popular confections. You are in competition with other popcorn machine operators. If you are to be successful, you must have a quality product, neatly packaged, and presented to your customers in the best manner possible.

It is impossible to stress too highly the importance of quality. This ties in directly with the selection of supplies, for the quality of the raw materials determines the quality of the finished product. If you keep your standards high, your profits will stay high.

From time to time you will come across fibuys" in supplies. Of these you should be extremely careful. In nearly every case you will get only What you pay for. One of the best examples of this that I can think of off-hand is in the purchase of popcorn. It seems as though there is always some corn on the market which is a couple of dollars cheaper than the general market price. Only after you have made one of these tfbuys" and are actually using the corn do you realize that you are getting a volume of from $10 to $50 less a bag, yet you have used the same quantity of seasoning and salt necessary to pop the best grade of high volume popping corn. That is all right, though; you saved $2 on the bag of raw corn! Does that make good sense?

Enjoy the full profit to which you are entitlededemand top quality supplies!

The care of the supplies is as important as the selection of them; for, if they are not properly stored, you cannot expect to get the best results out of the raw materials or to maintain the quality of your product. Make plans for the proper storage and see that they are followed through. Here are some points to be kept in mind on storage. If you use a popcorn seasoning made of a coconutoil base, it should be stored at average room temperature. In so doing, the seasoning will be kept in a soft or partially melted stage, making it easy to handle when ready to use.

Care should be used in the handling of any other popping oils, It is best to follow the instructions of the refiner in storing these. Some of the oils will turn rancid if stored in warm places over a period of time, especially after having been opened. In any case, know definitely the type of oil that you are using and ask your popcorn supply dealer for his ideas on the best method of storage.

Popcorn salt should be stored in a dry location. The temperature is not of prime importance as long as it is away from humidity.

Popcorn bags and boxes should also be stored in dry location, for high humidity and moisture can easily ruin these. Also, care must be taken to protect these from rodents for they not only can damage the boxes and bags but are possible sources of germs and disease. ,

There is much to be said on the store ing and handling of popcorn. Rather than attempt to express by thoughts on this, I feel that it would be better to incorporate an article published in the May, 1947, issue of the Popcorn Merchandiser, this with the permission of A. J. Villiesse, executive secretary of the

1947-48 Theatre Catalog, 6th Edition, Page 554