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1947-48 Theatre Catalog, 6th Edition, Page 555 (539)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 555
Page 555

1947-48 Theatre Catalog, 6th Edition, Page 555

AN EXCELLENT DISPLAY of both popcorn and candy, with the two portions of the sales area separated by a small counter tor easy handling ot popcorn sales. Here the most is made of the activities in conjunction with the actual popping ot the corn and an ample display ot the popped corn. The

National Association of Popcorn Manufacturers.


uWhile the manufacturers of popcorn products have recognized the importance of proper popcorn storage in the operation of their business, it is surprising that many of them have treated the matter so lightly. Taking into consideration the advantages that can be obtained by keeping popcorn in good popping condition, it would seem that this should be high on the tmust listl of any manufacturer, large or small?


ttOf these advantages, there are two very important ones which equal additional profits. The first is a higher quality product, and the second less popping waste. Therefore, in conjunction with using a correct amount of quality seasoning and popcorn salt, and keeping a check on popping equipment, it is equally important that the manufacturer keep his popcorn in top condition. Just as a poor grade of seasoning or salt will not produce a quality product, popping equipment that is not oper 1947-48 THEATRE CATALOG

ating efficiently and popcorn that is not in good popping condition can only result in a great amount of waste and an inferior product. In view of these facts, there is no question of the importance of each factor involved. However, and as current discussion has centered around popcorn storage, it would be well to review that subject and the factors affecting popcorn expansion.

uFirst of all, let us assume that when a shipment of popcorn reaches your store or plant it is at the correct moisture content and in good popping condition. It is only natural that you make an expansion test When the corn arrives, but how often do you make a similar test? Do you test it regularly before bringing it to the popper, do you condition it if necessary, or do you pop out a hundresl pounds or more and then discover that the corn is not popping well as it did when you received it? If this is the case, and unless you don't mind losing a lot of" money, it is about time you started to do something about it.


"1. Do you check the moisture content and popping volume of the popcorn

orderly display of candy in the showcase, as well as the easily reached assortments atop of counter, help to promote the sales at these items. It is also worthy of note that the theatre has arranged, for the maior element of decoration, a 40x60 poster at a coming motion-picture attraction.

when it is delivered to you?

t2. Do you store it in a cool, dry room where it is in contact with natural atmospheric conditions?

t3. Do you keep it oh" the floor to allow air to pass under it as well?

H4. Do you store it in a vermin proof room?

"5. Do you keep a continual check on its popping volume?

"6. Do you bring it to your popper in the best of condition?


tiTo commercial peppers large and small popping expansion is extremely important. Important from the stand point that a large expansion during popping is closely associated with tenderness. it also means a greater volume of the finished product from a given amount of popcorn. Therefore, it is apparent that popcorn tnust be kept in good popping condition to get the desired results.

OTHER IMPORTANT POINTS nln conjunction with the proper han dling of popcorn, there are other factors equally as important. These apply to the
1947-48 Theatre Catalog, 6th Edition, Page 555