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1947-48 Theatre Catalog, 6th Edition, Page 557 (541)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 557
Page 557

1947-48 Theatre Catalog, 6th Edition, Page 557

of the corn to reduce the quality in the slightest degree.

Above all, don't cheapen your product by attempting to buy inferior materials.


The importance of quality in the product has previously been stressed and now I want to stress the fact that even though you have a quality product it still must be sold. Remember, you are setting yourself up in a sound business and to successfully operate it you must have sound merchandising plans,

I believe that without a doubt a large majority of popcorn machine operators will agree with me on the following statement: ttThe two best popcorn sales stimulants are the actual sight of popping corn and the delicious aroma given off the corn during the popping procedure? At least this has certainly been true in my experience and in every installation of equipment that I have engaged in a point has been made to capitalize in every possible way to secure these full benefits. The results have been profitable.

Cleanliness is of vital importance.

ANOTHER EXCELLENT DISPLAY is here depicted. Here the service part of the counter has been eliminated, but a new feature was added: the warm The equipment and stand, as well as the operators, should be kept spotless. If your operation is immaculate, the product must be good. The psychological affect the customer receives in looking at such an operation greatly increases his appreciation of your product.

Much consideration should be given to the packaging of the product. It must be neat and attractive, the quantity must be of fair value and it must be presented in an appealing manner to the customer. The advertising space on the bag or box is frequently used as a medium to boost the product and to advertise a business that is run in conjunction with the popcorn operation. In every location there is always the possibility of capitalizing on this feature,

Another point to be stressed is the display of unpackaged corn. Be sure that the display is always adequate, and that it is free of old maids and scorched kernels. That it is piled neatly against the glass of the display cabinet to give the best possible outward appearance. Unsightly accessories should be kept away from the unpackaged product. Create no idea that the corn is not perfect in every respect.

Salesmanship at the point of sales by the operators cannot be stressed too highly. No one likes to have things thrown at them, especially when they are paying good money for the product. Courtesy and a smile by the salesperson will send your customer away happyand ready to come back for more. Then, too, a right word at a right time can many times change a 10-cent sale into a 25-cent one. Is this not worth trying for?

If you maintain a display of packaged merchandiseekeep it neat and change it frequently. This way your regular customers wonit feel that they are buying the same old thing all the time. They welcome a change, it draws their attention and keeps them coming.

Watch your operations carefully at all times. By studying them you can secure new ideas for improving your setup and create a more attractive display. Remember, it is your businesseyou will get out of it only in proportion to what you put into it.


Popcorn equipment is no different than your automobile, your projector, or any

boxed to help speed up service when the customers start to mill around the area. This candy display features the display of the items in the original

storage space tor boxed popcorn to the left of the popper. With this added cartons. The decorative scheme of the rear wall, whether by accident or tacility, the attendant can always have on hand a supply of corn already


design, otters an interesting group at Disneyesque denizens of the forests.
1947-48 Theatre Catalog, 6th Edition, Page 557