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1947-48 Theatre Catalog, 6th Edition, Page 567 (551)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 567
Page 567

1947-48 Theatre Catalog, 6th Edition, Page 567

The machines, which automatically record the number of drinks dispensed, are installed with five- or ten-cent coin mech anisms, at the option of the theatre operator. A coin changerswhich accepts nickels, dimes and quarters and delivers the correct changesis available in the 1,200 cup dispenser. And any time that it might be empty, each machine will immediately return a deposited coin.


The best place in a theatre for locating a cup dispenser is, of course, something for the theatre operator to decide. He will doubtless want it placed at a point adjacent to the main flow of audience traffic.

The most desired location is somewhere in the rear of a theatresin the lobby or foyer, in lounges, or at points adjacent to the water fountain. Numerous theatre owners find it advantageous to have several cup dispensers installed -one, say, serving the balcony and the other the orchestra floor.

The bottler 0r vending-machine operator can be of assistance to theatre owners in locating their dispensers. At the same time, they can also advise on the capacity and number of dispensers best suited to each individual theatrels requirements.

Commission and Service

Commissions to theatre operators are determined by agreement between them and the bottler or vending operator. These commissions are a percentage of gross sales determined by the volume of business#making these vending machines a highly profitable income producer.

Experience has demonstrated that highly trained and skilled personnel are required to insure complete and satisfactory servicing of' these machines. Thus, the Pepsi-Cola representative not only services these machines at frequent and regular intervals but also insures that they are at all times in good opera ating condition. Meanwhile, the theatre operator receives the full percentage of the gross receipts agreed upon, with no concern for any extraordinary maintenance or repair expenses.


The purpose of this article has been to outline the methods whereby theatre operators can sell Pepsi-Cola to best advantage. Exploring the realm of possibilities, a third method suggests itself. This is to install a UPepsi Bar," which can be used to good advantage in certain theatres.

For example, when the famous fiPops" Concerts were held at Carnegie Hall, New York, this past summer, the management of the theatre had a number of Pepsi Bars, which are easily assembled, set up in different parts of the theatre for the convenience of the audience. The smokers, lounge of the theatre blossomed forth as HCafe Carnegie], with a brightly decorated Pepsi Bar as its focal point. In addition, smaller Pepsi Bars were located on each floor, and table service was available in the loges. Pepsi-Cola was the only soft drink served at the concerts.

While a Pepsi Bar is not ordinarily adaptable to the average theatre, the above incident is recounted for the bene 1947-48 THEATRE CATALOG

fit of those theatre operators who may have unusual locations, who may be holding special events from time to time, or who may want to offer their patrons the utmost in personal service. With an attendant-operated bar, of course, there is no problem of disposing of empty bottles. Any Pepsi-Cola bottler will be glad to give his advice and assistance to a theatre operator at any time he might contemplate the installation of a Pepsi Bar.


The consuming public, surveys have shown, is eager to purchase soft drinks

wherever they are to be found. Convenience is an important factor. For this reason, cup-vending machines are particularly adaptable to many kinds of retail outlets. Already, they are to be found in department stores and supermarkets, banks and railroad depots, schools, hospitals, airports, and a growing number of theatres.

Theatre owners generally can capitalize on this significant trend by installing cup-vending machines serving PepsiCola. In so doing, they will be heightening their service to patrons and developing a sustaining profitable source of revenue for themselves.

CUP-VENDING MACHINES of this type have a capacity of 1,200 drinks of Pepsi-Cola. The machines are installed, tree of all charges, by the local bottle: or vending-machine operator holding a franchise.

The machines add to a theatre-'5 appearance.

Smartly styled and beautifully finished. they have

an appeal which immediately attracts customerswnd keeps them coming back for more and. more.
1947-48 Theatre Catalog, 6th Edition, Page 567