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1947-48 Theatre Catalog, 6th Edition, Page 57 (45)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 57
Page 57

1947-48 Theatre Catalog, 6th Edition, Page 57

Lust Opens a Theatre in Cheverly, Maryland, a Suburb of Washington

The Cheverly Theatre

0n Defense Highway, in Cheverly, Maryland, just beyond the co-extensive City of Washington and District of Columbia, Sidney B. Lust opened his tenth theatre early last year, with David Ginsberg, widely known as "Uncle Dave," the houses first manager.

The new Cheverly Theatre was de. signed by the New York firm of John and Drew Eberson, architects, and built by Washingtonls Garfield I. Kass, who has been in on many theatres in the Capital.

The front of the Cheverly reflects the Washington influence, where facades are traditionally simple in keeping with the aspects of the monumental government buildings. However, the extensive mar THE CHEVERLY THEATRE, the tenth link in the chain operated by Wash quee sign-with the silhouette letters in two colors-is the feature that dominates the theatre not of the Capital, where such signwork is verboten.

The lobby features imported marble from floor to ceiling. The foyer at the rear of the auditorium has a ladies' powder room and a menls smoking room.

In the auditorium, the effect of unusual height is given by the use of fluted vertical columns, while the wide proscenium arch tends to eliminate the bad sight lines occasionally encountered on the sides down front. The tiers of seats, comprising 944 Bodiform chairs, are set 36 inches back to back to permit plenty of leg room and passing space.

Fluorescent paint, activated by black

light, is used in the proscenium mural panels. Under the influence of the ultraviolet light, the pigments glow in the dark. Signs of the zodiac are represented in the center mural.

The newest type of projection and sound equipment provides top facilities for the scientific projection of both pictures and sound.

Modern air-conditioning equipment puts a very important emphasis on proper ventilation in the entire theatre.

The theatres under direction of Sidney Lust now comprise two in the District of Columbia, eight (including one drive-in) in Maryland, and one in Virginia, comprising one of the leading circuits operating out of the National Capital.

orally employed in the Capital's theatres, while the long marquee, with its silhouette letters, is alien. since the District's regulations ban this type of billing. Note that the box office is at the enlrance's lett, necessitating entering patrons to cross, generally speaking, the line of out-coming traHic.

ingtonjs Sidney B. Lust, is in Cheverly, Maryland, just over the line from the District of Columbia. (The eleventh, a drive-in, opened later: see pages 194 and 195.) The plainness oi the tacade is similar to that gun.

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1947-48 Theatre Catalog, 6th Edition, Page 57