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1947-48 Theatre Catalog, 6th Edition, Page 592 (574)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 592
Page 592

1947-48 Theatre Catalog, 6th Edition, Page 592

unicorn designs lead directly to the foyer. It is a compact section in pastel color tones of soft yellow, powder pink and grey. Blue carpets in a simple starred design, lobby settees, a small candy bar, an inset drinking fountain surrounded by golden mosaic in glass, and a table for iioral arrangements furnish the inner lobby. Two doorways lead into the auditorium opening directly upon the two aisleways.

All the 375 seats are located on the main floor, with a loge section of leather-covered chairs situated in the rear. Maroon curtains enliven the ap pearance of the stage, with potted palms oH'ering a suggestion of formality beside the proscenium arch. Lighting fixtures consist of four large chandeliers which maintain the royal blue color motif. Indirect cove-lights, blue and green in color, are located on the side walls. A mobile public address system is maintained at the front of the auditorium to be made available to those who Wish to make additional commentary to the film during business showings.


The new service at the Vogue Theatre had hardly been announced through news releases, brochures, and direct contact before interest was evidenced, not only in San Francisco but also in the business world of the nation. The unusual combination of a 16-min. business theatre with a standard entertainment house appealed to editors of trade publications and business reviews, resultant in a series of articles concerning the new development. Requests for bookings

PROJECTION EQUIPMENT for lswmm. films is a dual installation 0! Amprosound, backed by the Junior-Hi ' ' ' projection arc lamps and rectitiers of the Strong Electric Corporation. The 35-min. projection lighting (Lumkly fouoweEL The advertlslng agen is from a Strong Utility arc tor the 85-foot throw. Through an ingenious arrangement. chanqe- c1es Of the Paelfic Coast were awakened overs are possible between any of the two pairs of proiectors, effected from a single station. to the new benefits for audiO-visual sen ing within a theatre where prospective

as r - i ' ' - . clients could concentrate upon the screen.

-' i ' ' Ofiicials of several industries-a prome inent oil company, a large lumber firm, a nation-wide telephone serviceecontracted for the use of the Vogue Business Theatre. Ambitious amateur cameramen booked it for their showings of travel, dramatic and educational films. A school board is utilizing its services for previewing motion pictures to test them before showing to the city schools. Contact men from a Los Angeles union requested the theatre for a nine-day period during their convention to promote southern California as a possible convention site for the next union conclave.

New series of amusement films for the Vogueis regular night performanCes also have been under way since the possession of 16-mm. projection equipment has made available many unusual prints restrictive to 35-mm. Literary, musical, and historical films, both documentary and entertainment types, are now being displayed to its patrons in special programs.

These new methods are already creating new markets at the Vogue. Instead of feeling apprehension, the company now welcomes expected developments in the field of 16-mm. nlms. The theatre is prepared to show whichever type of is distributed, and in the meantime, it IS creating its own particular uses for 16-mm. equipment which are suggesting a wider horizon to motion picture


1947-48 Theatre Catalog, 6th Edition, Page 592