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1947-48 Theatre Catalog, 6th Edition, Page 69 (57)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 69
Page 69

1947-48 Theatre Catalog, 6th Edition, Page 69

New Cinema Honors "Daddy of the Blues" in Memphis, Tennessee

The W. C. Handy Theatre

Honoring the composer of the ttMemphis Bluesll and the hSaint Louis Blues," the W. C. Handy Theatre brings to the colored people of the Orange Mound district of Memphis, Tennessee, a 1,056seat theatre designed and equipped to handle the best in stage and screen en. tertainment.

The theatre, in compliance with all regulations and ordinances, is erected with structural steel, concrete, and brick -the customary fire-proof type of construction.

The facade of the theatre is faced with

THE ENTRANCE AND MARQUEE are highly illuminated. The upright qun on top at the marquee is animated. The softit is illuminated by parallel rows (at right angiesato the tacade) at white neon tubing. Since the entrance faces north, it is necessary to provide a vestibule which must be


Carrara glass, in beige and royal blue with red trimmings. The V-type marquee, taking three lines of changeable letters, is topped by a name sign with neon letters.

The interior lobby-off which are doors to the milk bar, manageris office, rest rooms, and storage closets-is tinished in a cream color. A large portrait of W. C. Handy is a decorative feature of the lobby.

The milk bar has been so arranged that it does double dutyeas a source of refreshment for the theatre patrons on

the inside and for transient passers-by.

The side and rear walls' of the auditorium are finished with Celotex. The draperies are gold, trimmed in aqua, with the front curtain in aqua, and the other stage drapes in gold.

The ladies' toilet room is finished. in pink tile, the ments in cream and black tile.

As the theatre opened, it was the plan to operate as a first-run motion-picture house, with the show augmented every third week by a stage presentation featuring top colored entertainers.

heated in the winter to forestall a rush of cold air into the lobby when the front doors are opened. In honor at W. C. Handy, the "daddy ot the blues," the theatre opens each day with the playing of the "Memphis Blues" and closes with playing the even more tamed "Saint Louis Blues."
1947-48 Theatre Catalog, 6th Edition, Page 69