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1947-48 Theatre Catalog, 6th Edition, Page 7 (vii)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 7
Page 7


1947-48 Theatre Catalog, 6th Edition, Page 7

Business Practices

A CONTINUOUS INVENTORY FOR THEATRE USE . . . . . . . . . . . . . . . . . .. 490

School's System on Supplies and Equipment Shows One Way to Solve Inventory Problems

MUNICIPAL REGULATION AND THEATRE AUTO-LOTS Charles S. LeCrttw, Jr. 497

A Review of Cities' Policies and Attitudes 0n Providing GIT-Street Parking Facilities

PROTECT YOUR SIGNATURE AS IF IT WERE CASH. .Roy Lee Martin 500

How to Handle the Kinky Penman Who W'ants the Motion-Picture Exhibitor's Autos

graph TWO OPERATING FORMS FOR ' KEEPING RECORDS . . . . . . . . . . . .. 502

Keeping Tabs on Advertising Accessories And Cooling Systems Promotes Eliiciency

Miscellaneous Types of Operation

MANAGEMENT AND POLICY FOR THE ART CINEMA C. F. Nonamuker 508

In Competant Hands, Specialized Operation Can Be Financially. Culturally Profitable

THE MOTION PICTURE IN VETERANS HOSPITALS Edward J. Kelly 511

Ute of 8-. 16-, and 35-min. Screen Subjects Offers Entertainment. Aids Rehabilitation I

A CENTER FOR SHOPPING, AMUSEMENTS, SPORTS E. C. A. Bullock 516

Regular and Drive-In Theatres Are Combined With an Arena. Stores. and Hotel Facilities

RESTAURANTS IN ASSOCIATION WITH THEATRES. . . .5. Charles Lee 518

Realization of the Most from Extra Profit: Should Include Possibility of Food Service

BILLIARD PARLORS WITH THEATRE ENTERPRISES H. B. MacCready 520

In Mutual Venturcs. Extra Profits Derived From the Usually Forgotten Basement Spar-e

Extra Profits

$303,000,000 A YEARAIN EXTRA PROFITS . . . . . . . . . . . . . . . . . . . . . . . . . . 524

The 1947 Survey on Theatre Merchandiz. ing: Equipment, Products. and Expected Returns

POPCORN IS A SOUNDLY PROFITABLE BUSINESS! . .Charles B. Blood 534

A Comprehensive Study of All the Factors To Be Recognized for Keeping It That

Way! THE VENDING OF SOFT DRINKS IN THEATRES. . . . Joseph W. Riley 545

Smart Appearance and Patron Convenience Give Automatic Cup Dispensers Preference

THE CINEMA.-NEW POTENTIAL FOR SOFT DRINKS..]oe B. Allard 548

Discussion of the Operation and Management of Bottle and Clip Vorltlrrrs. SultDrink Bars

AUTOMATIC CUP-VENDING MAH CHINES FOR DRINKS Ruth. R. Maicr 2350

Theatre Owners Add Another Patron Sen-ice and Build Up a Prolitahle Revenue

Source AN EXTRA PROFITS BOOSTER . FOR EXTRA PROFITS . . . . . . . . . . . . 552

Brief Picture Review of Refreshment Stands W'ith Beverages That Supplement ()thrr Items

BOOK FOUR: FUTURE DEVELOPMENTS

Television

A PRODUCER LOOKS AT TELFVISION IN THEATRES

Jerry Fairbanks 504 The Popularity of the Neighborhood Cinema Will Be Augmented by Using Video Adjuncts

THE PRESENT STATUS OF THEATRE TELEVISION . . . . . . . . . . . . . . . . . 565

A Review of Large-Screen Video Projection and Discussion of Possible Thing: to Come

Professional lb-mm. Film Use

THE CARBON ARC FOR 16-MM. H-I PROJECTION . . . . R. Geib 570

Improved Light Intensity with Carbon Arcs Yields Increased Screen and Audience Size,

VOGUE THEATRE, FOR BUSINESS AND PLEASURE.. .Irving M. Levitt 572

Installation of 16- and 35-min. Projection Makes This Cinema Also a Business Theatre

INDEXES COMPLETE SUBJECT INDEX TO THE 1947-48 EDITION . . . . . . . . . . . .. 577

CUMULATIVE INDEX TO ALL PREVIOUS EDITIONS . . . . . . . . . . .. 583

INDEX TO ALL ADVERTISED PRODUCTS AND SERVICES . . . . . .. 585

Authors, Architects, and Contributors

A

ARER, TED , Mohawk Carpet AII'III, Inc.

ADAMS, BARCLAY American Society 0/ Interior Design

ALFORD, JOE B. . . . . . . . . . . . . . . . . . . . . . .. 548 Dr. Pepper Company

ARNSFIELD, .l. J. Adler Silhouette, Lotlpr Company

ARTEAGA Y LARAIN . . . . . . . . . . . . . 69 Architect:

BARNETT, L. The Dow Chemical Company

BARNHART, W. RICHARD . . . . . . . . . . . . . .. 317

American Radiator and Standard Sanitary Corporation

BASS, BELA S. M. Berger anti Company. Inc.

BEccs, EUGENE W. . . . . . . . . . . . . . . . . . .. 310

Westinghouse Electric Corporation

BELL, CHARLES H. C.B-Kalee, Ltd.

BIDWELL, LEONARD W.

Radio Corporation of America BIRDSALL, G. W.

Reynolds Metals Company

BLOOD, CHARLES B. . . . . . . . . . . . . . . . . . .. 534 Star Monu/ucturintt Company. Inc.

BLOOMER, GRACE E. . . . . . . . . . . . . . . . . . . . 347 Dictugraph Products. Inc.

BOOMER, ROY . . . . . . . . . . . . . . . . . . . . , . .. 444

Theatre Equipmnnl 0an Supply Manufacturers Association. Inc.

BOSCH, A. D. . . . . . . . . . . . . . . . . . . . . . . . . . 429

National Automatic Sprinklor and Fire Control Association

BRIENT, ELMER H.

Elmer II. Briont and Sam BUEHRING, LEO E.

The Colotl'x Corporation

BULLOCK. C. A. . . . . . . . . . . . . . . . ..21. 516 Architvrt

BURKE, MARY C. Fred Eltinan Organization, Inc. BURRIs-MEYER, HAROLD, and EDWARD C. COLE . . . . . . . . . . . . . .. 2AM

Respectirply. Stevens Instilulr o] Torhnnlopy and Yale Unit'orsily

BURTON, DOUGLAS . . . . . . . . . . . . . . . .. 54 Arrhitcn '

C

CAMPBELL, COLIN C. Rohm and Haas Company

CARDEA, ARMAND . . . . . . . . . . . . . . . . . . . , . 8 Paramount International Films, Inc.

CARSWELL, HOWARD .I. . . . . . . . . . . . . . . . .. 414 Bituminous Coal IninIute

CAVE, CHARLES S. . . . . . . . . . . . . . . . . . . .. 390

Chrysler Corporation

CHAIRSELL, I. B. Theatre Specialties. Inc.

CLARK, T. HUNT American Telvpltorlc and Telcgroph Company

COCKING, WALTER D. The American School Publishing Corporation

COLE, EDWARD C. (with HAROLD BURRIs-MEYER) . . . . . . . . . . . . . . . . . . . .. 244

Yale University COLLINS, ROBERT E. (associate, with

S. CHARLES LEE) . . . . . . . . . . . . . . . . . .. 72 Architect COLVIN, RAY G. . . . . . . . . . . . . . . . . . . . . .. 444

Theatre. Equipment Dealers Protective Association

CONKLIN, CROFF United States Department of Commerce

CONTNER, J. BURCI . . . . . . . . . . . . . . . . . .. 330 Blue Seal Cine Devices. Inc. CORCAN, JACK . . . . . .93, 96, 102, 112, 116, I20

Architect

COWAN. JAMES A. .I. Arthur Rank Organization

CUTTER, MARGARET

Princeton University From

0 . DAILEY, J. F. . . . . . . . . . . . . . . . . . . . . . . . .. 395 Typhoon Air Conditioning Company, Inc. D'ARCY, E. W. . . . . . . . . . . . . . . . . . . . . . .. 324 DeVry Corporation DARLING. GEORGE S . . . . . . . . . . . . . . . . . . .. 110

Architm

DAVlS. VERLA M.

Mirlu-rxt .Alnltlsrmenr and Really Company DIETz, CARL I4.

Lamxon Corporation

DUNN AND QUINN . . . . . . . . . . . . . . . . . . .. 20 Arrhitrctx

E ERERSOLE, A. C.

Stir/ore Combustion Corporation

EBERSON, JOHN AND DREW . . . . . . . . ..45, ()3 Architncts

EINHORN, LEON M. . . . . . . . . . . . . . . . . . .. 192 Architect

ELLIS, HARRY Dr. Pepper Company

ENGLISH, JAY I. . . . . . . . . . . . . . . . . . . . . .. 78 Architect

EUBANKS, Bus Chrysler Corporation

F

F AND Y BUILDING SERVICE 48, 51, 106, 114, 122, [24, I90

Architects and Huildvrs ,

FAIRBANKS, JERRY . . . . . . . . . . . . . . . . . . . . 064 Jerry Fairbanks. Inc.

FINGERHUT, R. U. Western Eleclrir Company

FRANCIS, TED . . . . . . . . . . . . . . . . . . . . . . . .. 21 Architect 6 GEIB, E. R. . . . . . . . . . . . . . . . . . . . . . . . . .. 570

National Carbon Company. Inc.

CIFFORD, WALTER S. American Telephone and Telegraph Company

CILIETTE, DON CARLE Warner Brothers Picturrx. Inr.

GONZALEZ, SALVADOR F. MiI'r y Hermann, S. I.

GORDON, LILLIAN . . . . . . . . . . . . . . . . . . . . . 352

Safety Research Instilttle, lnr.

H IIANSEIMAN. JOHN J.

American Toll'phonr' and 'I'r-Irgrnpli Compan}

HANSEN, LT. COL. C. B.

Velvranx Administration

HARRIS. EDWARD I.. Gattmont-Koloc. Iirrl.

TIAWHZY, R. W. (with GEORGE O. (1. LUV

and E. R. IRISH) . . . . . . . . . . . . . . . . . . .. 407

University of Colorado

IlIaAcocK, R. It. . . . . . . . . . . . . . . . . . . . . .. It'll Radio Corporation of Amvriro

llILDRETH, HOWARD P. . . . . . . . . . . . . . . .. 263 Mohath Carper Mills. Inc.

IIOEY. JAMES K. . . . . . . . . . . . . . . . . . . . .. 23 .Alrrhitnct

IIOHAUSER, WILLIAM I. . . . . . . . . . . . . . .. 37 Art-hitrrt

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1947-48 Theatre Catalog, 6th Edition, Page 7