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1947-48 Theatre Catalog, 6th Edition, Page 72 (60)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 72
Page 72

1947-48 Theatre Catalog, 6th Edition, Page 72

DOUbIe-Size Seats Attract the Double-Size, and Couples, in Dallas

The Major Theatre

The Major Theatre, at 2830 Samuels Boulevard, in suburban East Dallas is the newest addition of Phil Isley Theatres, Inc., of Dallas. Credit for planning this theatre goes to Raymond Smith, architect, who drew the original plans, and Pettigrew-Worley and Company, who designed the front. The building was constructed by the Major Construction Company, and interior decoration is by R. V. Churchill. The theatre is under the management of Edward P. Carleton.

The acoustical problem for the Major, which has a seating capacity of approximately 1,125 people, was easily solved by the use of Lempit on the walls. This material is blown onto the walls and, after it has set, can be painted. Noise

THE ACOUSTICAL CHARACTERISTIC oi the auditorium of the Major Theatre has been achieved in two ways: First, Limpet was used on the wall. (The material is blown onto the walls and, alter it has set, can be painted as desired.) Second, an acoustical plaster was used on ceiling. An indirect

in the theatre is further deadened by the use of acoustical plaster on the ceiling of the foyer.

Along the aisles in the balcony are double seats. Originally designed for the use of couples, these seats have found favor with larger patrons as well. Also located in the balcony is the cry room, and here, again, the larger seats have been installed in addition to those of regulation size.

The air conditioning for the whole theatre is furnished by one 20-ton and one 40-ton air-conditioning unit of the United States Air Conditioning Corporation. (Many theatre ownerseof existing as well as new houses-are seriously pondering the use of packaged units,

since these can be operated singly or in groups as needed and since their operation is automatic and do not require constant operational attendance.)

The projection room is air-conditioned and has its OWn rest-room facilities for the projectionis'ts. The equipment includes a pair of Century projectors backed up with Mogul high-intensity projection lamps of the Strong Electric Corporation. Sound is by RCA.

In an area with an estimated drawing power of some 6,000, mainly from the social group denominated the Hlaboring class," the theatre opened in the summer with a policy of three changes a week, featuring the best action-type dramas that can be made available.

trough-lighting system is used, arranged in circuits so that the blues and lavender; can be accentuated, in the large central bay as well as in the smaller ones on either side. The aisles are carpeted. Including the balcom] and the cry room. the theatre will seat approximately l,125 people.

1947-48 Theatre Catalog, 6th Edition, Page 72