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1947-48 Theatre Catalog, 6th Edition, Page 75 (63)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 75
Page 75

1947-48 Theatre Catalog, 6th Edition, Page 75

Colonial Period Is Well Remembered in Nassau County, New York

The Malverne Theatre

In the heart of Long Island's Nassau County, where many an event took place which helped to weld Thirteen Colonies into the New Nation, the Kenney Amusement Corporation has opened its Malverne Theatre, designed by John and Drew Eberson to recall to Malverneis 6,000 population these formative years, as well as to give the present generations a theatre of the first order, de signed for comfort and pleasure.

A fire-proof structure, of brick and steel construction, the theatre has been designed in a brick Neo-Colonial style. A marquee, triangular with a symbolic mask in the nose, dominates the front by virtue of the back-lighted program boards rather than great displays of the neon tube-benderls art. On each side of the entrance way are two display frames -the HNow Playing" on the street side, the iiComing" (or "Next Attractionli) on the returns--each of which is designed

THE FRONT of the Malverne Theatre. designed by John and Drew Eberson. is in the Neo-Colonial motit, dominated by a triangular marquee constructed by Continental Signs, Inc. to use letters of the Adler Silhouette Letter Company. The display frames, designed to accommodate 30 x 40's

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to hold the special 30 x 40 art displays and two scene stills.

The lobby, with its walnut-paneled dado, is made notable by the use of two long and, by comparison relatively narrow, murals, showing on the ingress side, a map of Long Island and, on the egress side, the artists conceptions of some of the events of the areas rich historical background.

The auditorium, seating 688, features wall coverings in Jose, silver, and blue damask over rock wool, as well as features which take advantages of the peculiar prcperties of black light. Rambusch Decorating Company did the work.

The lounge rooms, for both men and women. are sumptuously furnished, with the wall papers done in exotic design, the ladies room emphasizing rose and silver, the menls green and silver.

It is not unusual for theatres, especially the community type, to provide

a cry room for the convenience of mothers with young children. Such has been done in the Malverne, but with an unusual management angle. It was obviously the conclusion that the major business in the cry room was during the matinee and that in the evening the room was unused. So to make this spot usable at all times, special amplifying equipment was added for the convenience of hard-of-hearing patrons, and, for those who needed hearing aids, the equip-ment was made available. Thus this often overlooked segment of the population was given facilities-including a private viewing room-for adding to the pleasure of theatre attendance and in virtually their own theatre!

As the Malverne opened, the policy was one of single features on a continuous-performance basis, with an evening adult price of 60 cents and a childrenis admission of 25 cents.

along with a pair of 8 x 10 star or scene stills, are by the Lobby Display Frame Corporation. In the island box ot'iice will be found General Register Corporation's Automaticket registers and Brandt automatic coinchangers. The nose oi the morguee is adorned with a symbolic mask. neon-tramed.


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1947-48 Theatre Catalog, 6th Edition, Page 75