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1947-48 Theatre Catalog, 6th Edition, Page 78 (66)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 78
Page 78

1947-48 Theatre Catalog, 6th Edition, Page 78

ln Barranquilla, Colombia, Loews International Opens a New Theatre

. The Metro Theatre

The Metro Theatre, in Barranquilla, the third city of Colombia and its chief port, is a completely modern, air-conditioned cinema, located on the border between the cityls business and residential areas at a point where the marquee and the roof sign may be easily seen from three palm-lined streets.

Thewhite front of the theatre, gleaming in the Caribbean sun, is dominated by a marquee using the old-type glass letters set in metal, an employment which here served to augment the appearance of the theatre.

After passing any of the three sets of double entrance doors and the outer lobby, the patrons come to the inner lobby, where the floor is of tile. The wood panels are decorated with litho THE METRO THEATRE in Barranquilla, Colombia's third city and chiel port. gleams in the Caribbean sunshine as the marquee sets forth the admonition

graphs of the favorite stars of the patrons, with some displays for posters on coming attractions. Facing the outer lobby are other two-sheet frames. The chairs of the inner lobby are leatherupholstered and of the club type.

The auditorium seats 1,000, with chairs obtained from the American Seating Company. Besides the right- and leftcenter aisles, there are two outside aisles, cloister-like, outside the hang of the upper wall of the auditorium proper. A detail not found in many American auditoriums is the ash receiver on the back of practically every other seat.

The projection room seems quite typical of those in the United States, mainly because of equipment not in the least unknown north of the border.

Among the equipment are two Simplex E-7 projectors, manufactured by the International Projector Corporation; Peerless Magnarc lamps, manufactured by the J. E. McAuley Manufacturing Company; and generators, manufactured by the Hertner Electric Company; and sound, judging from the amplifiers installed, manufactured by Motiograph, Inc. A slide projector, manufactured by the Charles Beseler Company, is also included.

As the theatre prepared for (as the marquee announces) "The Gala Opening of the Most Modern and Luxurious Theatre, the Cinema of Your Favorite Stars," the schedule provided for three shows every day, with an extra performance on Sundays and holidays.

modest that superlative Iurned out to be is shown in these pages by the photographs provided by Sam Kreisler and assocxates oi Loew's inter

W1 .,

national Corporation. The theatre is of fire-pron! construction and was

to the general public to "Watch tor the Gala Opening of the Most Modem . built wherever it was possible to do so. by utilizing local labor supplies.

and Luxurious Theatre, the Cinema of Your Favorite Stars." How relatively


1947-48 Theatre Catalog, 6th Edition, Page 78