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1947-48 Theatre Catalog, 6th Edition, Page 84 (72)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 84
Page 84

1947-48 Theatre Catalog, 6th Edition, Page 84

In Florida, Restaurant Comes to the, Cinema in Latin American Style

The Miami Theatre a

The new Miami Theatre in Miami is one of the first of the de luxe postwar projects. The task of completing same was truly a great one as work was commenced in March, 1946, before the governmentis order restricting the construction of commercial buildings. The substitution of materials due to shortages of glass and metal was indeed a task to turn an architects and owners hair several shades of gray but in spite of these obstructions a magnificent result has been achieved.

A major complication in planning was a running mate to the difiiculties of construction. This was caused by the peculiar dimensions of the property, which was 65 x 230 feet. The fact that it was

on Flagler Street, which has the highest front-foot value in the metropolis, precluded the possibility of purchasing any additional width.

The designing architect, S. Charles Lee, solved this and the multitude of other problems in a skillful and ingenious manner. The front has been. designed as if the theatre occupied the entire building, giving a mass to the front that is imposing and theatrical. The center motif of the front has the Miami neon sign made an integral part of the building, thereby complying with the strict sign ordinances of the city of Miami. An interesting detail has been worked out in using the letters M, I, A, M, I as single letters free-standing, be THE EXTERIOR oi the building, from the marquee down. is Vermont granite. Above the marquee terra cotta was used. The exterior doors are aluminum. bronze. and glass. In the interior Tennessee marble has been used. with the doors covered with Formica to resist kicks and. other forms of punishment. The program boards are curved on a 25400! radius. and employ 10- and 16-inch plasticdeiters.

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cause these letters read the same from both sides.

The lower door of the building has a marquee directing the flow of traliic to the entrance without obstructing the adjoining shop which is to be occupied by a restaurant and confectionery. The entrance to the refreshment shop opening from the main street also has an opening into the foyer thereby giving a candy and drink operation both inside the candy store and in the theatre lobby. By an agreeable percentage arrangement this becomes profitable for both operators. Likewise the mezzanine Iioor is built at a level with the mezzanine level of the theatre and a counter arrangement and glass door arrangement is so fashioned that service to the waiting crowd can be had thruout the mezzanine level, either on a quick service basis or by table service. (For more information on this angle, see pages 518 and 519.) Trafiic control has been managed so as to prevent ticket dodging.

The main kitchen is in the basement and dumb-waiter service operates to all levels. There are three restaurant levels, two of which are reached directly by the theatre patrons as explained above.

The architecture of the Whole building is modern, softened by baroque touches. Miami being a tropical city, several specially designed tropical fish displays have been built into the architecture, with integrally built-in plumbing arrangements for fresh water, air, and drainage.

.By an arrangement of mirrors as part of the architecture a feeling of much Wider proportions than the actual footage available for the entrance has been created in the foyer.

A marble and mirror decor starts on the first floor and continues up through the mezzanine level carrying an arch]tectural feeling of height and width into the areas that would otherwise have felt restricted.

A major complication in balcony construction was encountered due to the narrowness of the property. Lee and his supervising assocrate, Robert Collins, worked this out with the City of Miami in providing balcony exit ramps emptying the lower portion of the balcony directly into the street behind the theatre.

The auditorium seats approximately 2,000 of which about 600 are on the balcony, with de luxe spacing.

Special acoustical treatments have been designed into the theatre due to its extreme length so as to prevent distore tions. This acoustical problem was one of major importance as well as the light throw from the projection room, due to the unusual length of the property.

The auditorium is lighted entirely by neon and with an arrangement of coves designed to add width to the general appearance.

1947-48 Theatre Catalog, 6th Edition, Page 84