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1947-48 Theatre Catalog, 6th Edition, Page 90 (78)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 90
Page 90

1947-48 Theatre Catalog, 6th Edition, Page 90

Cashiers' Box and Proscenium Absent from Odeon's Toronto House

The Odeon -Fairlawn Theatre

The recently completed 1,200sseat Odeon-Fairlawn Theatre in north Toronto is a community theatre, serving a series of suburban residential areas with 85,000 drawing population.

(The Odeon-Fairlawn Theatre is but one of a string of theatres the J. Arthur Rank Organization plans, and is building, in key Canadian locations.)

The theatre, designed by the late Jay 1. English, M.R.A.I.C., and built of steel, concrete, and brick, follows standard practice, but emphasizes fire-safe characteristics.

The effect of an imposing community building has been achieved by the design and by using relatively wide frontage on a heavily-traveled main street location.

NIGHT VIEW of the exterior of the Odeon-Fairlawn Theatre shows how the white limestone facade is also designed to reflect the tloodlighting for special events. The plcture shows the detail of the visual front at the street level, with qlass brick above the exit court at the left. The foyer

The effectiveness can be judged by comparing the structure with the adjoining two-story building, which is characteristic of the surrounding shopping-district structures. The effect of modernity is also produced wholly by design, the materials themselves being long-utilized and traditional ones.

Below the broad front of White limestone, the design is carried out in local river stone. The picture window gives passersby a view of the entire foyer. The entrance, in plate glass, is under the marquee. The use of local river stone is in contrast to the broad squares of white limestone and lends distinctiveness to the exterior. The exit door opens into a tiny court, landscaped in miniature with

dwarf evergreens.

Two outstanding features are present. The traditional cashiers' cage and sidewalk selling booths have been discarded in favor of a bank-like counter in the lobby, an important patron convenience under Canadian winter conditions. And also, the proscenium has disappeared according with Englishls ideas in removing the psychological barrier created by the feeling of an audience in one room viewing entertainment in another with a clear dividing line between the two. When the curtains are drawn, they appear to move out across the auditorium proper, and the sharp line of demarcation between audience and screen is, at least, partially eliminated.

is completely visible trom the street through the picture window (center ground) and the glass entrance doors. In the neon sign, scale and size, rather than animation. have been effectively used to bring the theatre. its name and attractions, to attention at the public. the passersby in particular.


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1947-48 Theatre Catalog, 6th Edition, Page 90