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1947-48 Theatre Catalog, 6th Edition, Page 93 (81)

1947-48 Theatre Catalog, 6th Edition
1947-48 Theatre Catalog
1947-48 Theatre Catalog, 6th Edition, Page 93
Page 93

1947-48 Theatre Catalog, 6th Edition, Page 93

New Sparkler for the Boardwalk at Wildwood, South Jersey Resort

Glass entrance doors were used without the possibility of daylight flashes on the screen, because the entrance is on the end of the standee area, rather than at the usual center.

The booth portholes, barely below the ceiling line, are adJusted by a series of three ceiling steps at either side that are worked into the decoration, lighting, and air-duct plans.

The 22-foot depth of the standee area across the full back of the auditorium, permitting access to all toilet and rest rooms, eliminates the need for a foyer or lounge.

A Simple, brightly lighted marquee dominates the block, and a neon-lighted canopy, together with a brightly colored

THE STRAND THEATRE dominates the block, with its brilliantly lighted marquee surmounted by the theatre's name in separate channel letters. Bevelite plastic letters, by Theatre Specialties, Inc., are used on the threeline announcement boards. The soitit, with its neon tubing and incom


terrazzo pavement trim, carries the theatrels lobby treatment from one end to the other.

As one of the larger summer resorts of the southern New Jersey ocean front, the population of Wildwood during the other three seasons of the year could not possibly support a theatre of the size (1,600 seats) of the Strand Theatre, designed by W. H. Lee for Huntls Theatres, Inc. Therefore, the entire investment must be supported by its summer operation only, and, as it is located on the boardwalk, the eleven shops are an important adjunct to the financial success of the project.

Designed for maximum income at a minimum cost consistent with modern

The Strand Theatre

construction, the theatre has a total volume of only 400,000 cubic feet.

By creating an air chamber in the outside walls as a means of weatherproofing, the decoration on the interior walls was applied directly on the concrete block. A such block has some sound absorption qualities, the acoustical treatment was, therefore, confined to the ceiling and the rear wall.

Another structural economy was the locating of the projection booth over the rear third of the auditorium instead of at the normal rear. The resultant ceiling at the stage was glamourized by r the proscenium-draping treatment, while the low ceiling at the rear forms the top of the standee breaker rail.

descent bulbs runs back to the line of the all-glass entrance doors, through which a glimpse may be had oi the whole standee space. Eleven stores have been included in the proiect, located on Wildwood's ocean-paralleling boardwalk, better to ensure the financial success of the commercial venture.



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1947-48 Theatre Catalog, 6th Edition, Page 93