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1948-49 Theatre Catalog, 7th Edition, Page 105 (94)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 105
Page 105

1948-49 Theatre Catalog, 7th Edition, Page 105


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The Odeon-Danforth

Toronto, Canada

Another unit in the constantly expanding network of Odeon theatres throughout the Dominion, this steel, brick and reinforced concrete structure occupies a suburban business location on a through cross-town and uptown traffic artery. The drawing population is estimated to be 100,000.

The unusual combination of a shallow street lobby and a marquee which not only extends outward and across the theatre front, but curves diagonally across the lobby itself behind the building line, is used to produce an effect of width and spaciousness. The front is actually only 30 feet wide. Faced in off-tan dressed stone, its features are, the stainless steel boxofiice with chromium trim, the wall insert of patterned brick with black Vitrolite plant bed and dwarf Laurentian pines, and the lighting.

A long and straight entrance passage has been broken into a lobby and foyer

with curved partition walls to relieve monotony and to provide service offices and advertising display units. To adjust the floor slope of the auditorium a set of steps lead up from the foyer to a promenade or standee area. Having two levels with 852 seats on the auditorium floor and 478 seats in the balcony, a second level promenade is reached by a grand staircase from the foyer and has its own set of lounge and toilet facilities.

The color scheme of the auditorium is blue green with inset lighting in white and amber-orange. Under the balcony a light trough contains green neon.

Rear of the balcony is faced with acoustic tile, and the balance has built in acoustics through the wall and ceiling design. Carpets are in a leaf pattern of blue and gold. Seats have foam rubber cushions and are upholstered in green and red.

There is no proscenium arch; but a


OPERATOR: Odeon Theatres (Canada),Ltd.


ACOUSTICAL MATERIAL (rear of balcony): Acoustile tile. AIR CONDITIONING: by Chrysler Corp. (Airtemp Division). I

CHAIRS: Main Floor, by Interior Hardware Co.; Balcony, by Kroehler Mfg. Co.

COINCHANGER: Johnson Lightning Cashier, by Johnson Fare Box Co.

GENERATORS: Robin Imperial, by J. E. Robin, Inc.

LENSES: by Gaumont-Kalee.

PROJECTION LAMPS: by G'aumontKalee.


REWINDERS: Automatic, by GoldE Mfg. 00.; Hand, by Wenzel Projector Co.

SCREEN: Kalux. SIGN: by E. L. Ruddy Co.

SIGN LETTERS: by Adler Silhouette Letter Co.

SOUND: by Gaumont-Kalee.

TICKET ISSUING MACHINE: by General Register Corp.


yellow fibreglas grand draw curtain, extending from floor to ceiling with wide swoops and featuring a tropical design in brilliant color, covers the entire proscenium wall. The screen draw curtain and stage drapes are of neutral beige.

FOR TRUE PERSPECTIVE the deplh oi Ihe sheet [ebb and the result of the marquee indent 5110qu be checked drains! Ihe opposite liner

plan. The sign we:

has theatrical vigor.

1948-49 Theatre Catalog, 7th Edition, Page 105