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1948-49 Theatre Catalog, 7th Edition, Page 107 (96)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 107
Page 107


1948-49 Theatre Catalog, 7th Edition, Page 107

The Paris

New York City, New York

The lionls share of attention is concentrated on the unique concepts of design embodied in the Paris. Take the subdued auditorium, for example. To quote the architects: "We have purposely refrained from making the effect overstimulating so as not to distract the attention of the audience from the screen? The theatre itself has been designed to serve as a neutral shell with sutlicient flexibility to adapt itself perfectly to the mood of the current feature picture. The recessed, incandescent lighting, instead of illuminating the architecture, is designed to dramatize the people and movement within the theatre.

There has been a conscious and highly successful attempt to give the theatre an intimate, personal warmth of a home environment rather than a commercial, public atmosphere. The lounge, for example, has a completely equipped kitchen

from which cotfee with cream, tea, and.

bouillon are served. Lounge furniture is of the simple, contemporary design to be found in the modern home.

More aware of visual appeal than is the conventional type of theatre, the Paris has an open well stairway leading to the lounge on a lower level. The lounge, however, can be seen from the lobby and street level by peering down the open well. There is also a window on street level, through which the stairway and lounge can be seen from the outside by passersby who do not actually have to visit the theatre to inspect the interior, but like window-shoppers, can merely glance through the specially provided glass pane.

The color scheme of the auditorium is terra cotta, white and steel grey, with a chartreuse curtain. The seats, done in natural birth, are 22 inches wide, and set three feet apart. Capacity of the house is 571.

---.,. REFERENCE DATA

OWNER & OPERATOR: Paris Theatre Corp.

ARCHITECTS: James J. Murno & Warner-Leeds Associates.

SEATING CAPACITY: 571. COST OF BUILDING: $350,000. COST OF EQUIPMENT: $30,000. SIZE OF LOT: 65' x 100'.

ACOUSTICAL MATERIAL: Sani-coustic tile, Fiberglas, Acoustic plaster.

AIR CONDITIONING: by Carrier Corp. CARPETS: by Thomas L. Leedom Co. CHAIRS: by International Seat Corp. CHANGEOVERS: Brenkert, by RCA. COINCHANGER: by Johnson Fare Box.

CURTAIN CONTROLS & TRACK: by Vallen, Inc. GENERATORS: by Century Roth. LENSES: by Kollmorgen Optical Corp.

LIGHTING FIXTURES: by Century Lighting, Inc. ' PROJECTION LAMPS: Brenkert Enar'c, by RCA.

PROJECTION MACHINES: Brenkert BX 80, by RCA.

REWINDERS: by Goldberg Bros. RUBBER MATS: by Lorraine Rubber Co. SCREEN: Snowhite, by RCA.

SIGN & MARQUEE: by Artkraft Straus.

SIGN LETTERS: by Adler Silhouette Letter Co.

SOUND: PG 230, by RCA.

SUPPLY DEALER: Capitol Motion Picture Supply Corp.

TICKET ISSUING MACHINE: by General Register Corp.

TICKET CHOPPER: by GoldE Mfg. Co.





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FRONT IS OF LIMESTONE and marble. stainless steel and aluminum. with herculite glass doors. The specially created marquee laces the Plaza and FiltbAvenue. Comlort tor the sitting patron is insured by the use at chair spacing at more than three teet. Both in design and decoration. and in equipment and appurtenances. this is a plush "Park Avenue" outlet lor special and loreign lilms ol distinction. that rellects the tastes and demands at its patronage.



THEATRE CATALOG 1948-49
1948-49 Theatre Catalog, 7th Edition, Page 107