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1948-49 Theatre Catalog, 7th Edition, Page 111 (100)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 111
Page 111

1948-49 Theatre Catalog, 7th Edition, Page 111

The Vogue

Pittsburg, California

A sloping stadium, rising at a sharper angle than the bowl section of the auditorium, permits utilization of the full length of the viewing room. End effect is that of a compact room in which 1131 spectators, even the most distant ones, never feel isolated from the screen or from each other.

This illusion of continuity is furthered by the presence of unusual wall murals.

On each side of the auditorium generous portions of panel units portray scenes from the old fairy tale of Cinderella. And to give the paintings even more punch, the new technique of itblack lightR has enhanced their Visual appeal. With these soft glowing reminders of the magic slipper and with neon-lighted coves arranged in parallels on the ceiling, the Vogue auditorium is an ideal


OWNER & OPERATOR: Blumenfeld Theatres.

ARCHITECT: Alexander A. Cantin. SEATING CAPACITY: 1,171.

CARPETS: by A. & M. Karagheusian, Inc.

CHAIRS: Encore & Air-Flo, by Heywood-Wakefield Co.

CHANGEOVERS: Strong uZipper", by Essannay Electric Mfg. Co.

CURTAIN CONTROLS & TRACK: by Automatic Devices Co.

DECORATOR: Design & Decoration Studios


PROJECTION LAMPS: by Motiograph.

PROJECTION MACHINES: by Motiograph, Inc.

RUBBER MATS: by U. S. Rubber Co. SCREEN: by Da-Lite Screen 00., Inc.

SIGN & MARQUEE: by Cold Cathode Co.

SIGN LETTERS: by Adler Silhouette Letter C0.

SOUND: by Motiograph, Inc. SUPPLY DEALER: B. F. Shearer Co.

TICKET ISSUING MACHINE: by General Register Corp.

VENDING MACHINES: Popcorn, by C. Cretors & Co.

environment in which to relax and enjoy the show.

The marquee dominates two streets and makes use of an angular geometrical figure in its design. Above the marquee a two-sided attraction board informs the public of the picture to be seen within; and a slender metal pylon, brightened at night with neon-tube lighting, bears the theatre name in bold letters.

An L-shaped foyer introduces the decorative theme of the auditorium by presenting a colorful carpet and distinctive wall mural treatment. The candy bar is done in Chinese Red Formica with chrome moldings and trim.

A study of the first floor plan of the Vogue Theatre will reveal its compact nature and the very effective realization of its space possibilities.

FOYER DECOR sets the pace tor the theatre. The bright carpet pattern continue; without a break into the auditorium. The wall mural establishes a holiday mood which will be heightened by the Cinderella murals in the auditorium proper. Fluted stainless steel columns add contrast to a wealth oi fantasy. All iurniture is modern.

1948-49 Theatre Catalog, 7th Edition, Page 111