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1948-49 Theatre Catalog, 7th Edition, Page 117 (106)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 117
Page 117

1948-49 Theatre Catalog, 7th Edition, Page 117

The Shoals

Florence, Alabama

In the downtown business section of Florence, Alabama, stands the fourth largest theatre in the state. The Shoals, which opened October 21, 1948, is owned by a trio partnershipeLouis Rosenbaum, Mrs. Tony Sudekum, Stanley Rosenbaumeand operated by Muscle Shoals Theatres. Built at a cost of $300,000 with equipment adding another $100,000 to the bill, the Shoals seats 1344, contains four stores, offers haven on the second floor to the principal oflices of the operating company, calls for attention with a prominent V-shaped marquee jutting out at one corner of the building#all this on

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a compact lot 94 feet by 146 feet.

Over a solid skeleton of structural steel and reinforced concrete, tastefully chosen and combined finishing materials provide an attractive garb. Along the front, the rhain face is of light tancolored brick trimmed with limestone and Virginia greenstone. This brick and stone theme is enhanced by an area of satin-finish corrugated aluminum on the exterior walls of the lobby and boxofiice. Here, too, the combination of angles and curves together with the projecting V of the marquee and the vertically cascading lines of the sign produce unusual

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interest at exactly the location where it is most needed.

The foyer soothes the eye with light green walls, an off-white ceiling with indirect warm white lighting, light coves trimmed in rose and a terrazzo door with a modern design in two shades of tan. In the auditorium the color scheme consists of varied shades of gray, red, yellow and rose. And the decorative wave-like panels slanting from the ceiling and disappearing behind an eyelevel staggered dark area create an illusion of an inverted dome in which screen and spectators form an organic unit.

The lounges are decorated in rose and green, illuminated indirectly with liesh colored neon. Furniture in both lounges is mahogany, trimmed in matching colors of Duran leather. The toilet rooms have iioors and walls of ceramic and glazed tile and offer every modern convenience to the patrons.



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1948-49 Theatre Catalog, 7th Edition, Page 117