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1948-49 Theatre Catalog, 7th Edition, Page 121 (110)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 121
Page 121

1948-49 Theatre Catalog, 7th Edition, Page 121


The Strand

Erie, Pennsylvania

Designed by Architect Victor A. Rigaumont and incorporating his new invention to facilitate theatre traffic, the Strand is one of the most impressive showplaces in Erie, Pennsylvania.

The 977-seat theatre was built at a cost of $220,000 on a lot 53 feet wide and 163 feet long. Equipment cost an additional $60,000. Located in the downtown theatre belt and shopping district, the Strand is eminently qualified to present moving picture shows with highest

quality sight and sound.

The theatrels front is not elaborate in the ordinary sense of the word, but the rectangular shape of the facade has been cleverly exploited to obtain maximum attention from the passerby; and this is, after all, the primary function of the theatre front. Above the marquee, which is constructed of enameled steel, cream color face brick has been artistically Worked into a design based mainly on concentric squares. Otherwise the bricks

are laid conventionally with alternate rows of long and short sides giving the wall a character all its own.

The bifurcated attraction board utilizes exposed electric light bulbs with a central bank of lights and tubes passing from the marquee directly into the theatre lobby in a continuous decorative band which directionally illuminates the entrance area at night. In fact, this special bank of lights replaces the normal sofiit lighting. .

In the Strand auditorium, one of Rigaumontls own inventions has been advantageously utilized. Known as tiBleacher deck for auditorium with recessed trafiic separation stairsi' (Patent applied for), this invention is essentially a solution to the old problem of handling trafiic from two house levels. Here, the occupants of the bleachers are given separate access to stairs and this keeps them from congesting the main door.

This bleacher design eliminates the direct dumping of the bleacher population into the main floor tradic at spot where it is normally heaviest. It also eliminates steep and dangerous steps. Furthermore, a wide foyer or standee space is available for the exclusive use of the main floor patrons. This type of theatre design is adaptable to either a single admission or a varied admission house.

Spaciousness and modern painted details enrich the appeal of the Strand auditorium. A somewhat intricate sidewall design is balanced by a comparatively simple ceiling design in which another of Architect Rigaumontls inventionsethe combined light and air diffuser *has been unobtrusively integrated.

The lounge is painted lavender, a restful pastel-type shade, and the rest rooms are finished in blue and rose tile walls and floors.

The theatre itself is said to be completely fireproof.

For the predominantly industrial population of some 200,000 Erie citizens, the

Strand represents an ideal amusement center.

HERE ARE SEEN one at the recessed traffic-separation stairs. leading to the bleacher deck. a tealure on which the architect has a patent pending: and a view at one at the lounges, located in an alcove. The latter not only leads to a test room. but also to one oi the many exits.

1948-49 Theatre Catalog, 7th Edition, Page 121