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1948-49 Theatre Catalog, 7th Edition, Page 125 (114)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 125
Page 125


1948-49 Theatre Catalog, 7th Edition, Page 125

Shave and a haircut before the show; cocktails and hamburgers after an m; Academy Award pictureathe Rita pro" vides all of this stuff and Hollywood art, too. Probably Mr. Ray Syufy of Syufy Enterprises considered the inclusion of barbershop, cocktail lounge, soda fountain and store in his theatre building primarily from the standpoint of a lucrative investment but the fact remains that Rita patrons find the proximity of such popular emporiums a decided convenience.

Built in a working class district, with 15,000 cash customers to attract, the Rita can accommodate almost one thousand spectators at each show,

A slender obelisk-like pylon dominates the front both by day and by night. The name of the theatre appears prominently in two places-vertically on the pylon on two-angled cylindrical discs, and horizontally on the main attraction board. Grouped attendantelike around the cen H ,, tral pylon are six two-dimensional panels wbioimwmu which flow into a solid vertical decora' ' tion over the marquee. zrs Ammmmm, ' At night a bright star without appar ' 3 ent connection with the rest of the theatre floats over the theatre front. And brilliant neon lighting accentuates the starkly modern lines of this unusual



NOMINATED FOR ACADEMTAwATSBi "THE sauna ms tumscnssr" WILLIAM 9: WELL E,;A RAIIES lTS A LAUGH mar PLUS sc-mrs



















L facade. The neon-lit soilit bathes the entrance sidewalk in an inviting swath of light.











Formica doors with oversize porthole openings lead the patron to the lobby. After he buys his ticket at the sidewalk . boxollice he glances at the sub-marquee W ' sign board and in a second or less learns the name of the coming feature picture.

Inside, the leatherette padded lobby in a tasteful combination of green and Chartreuse tends to create a quiet and

0 relaxed mood, well adapted to ultimate e show enjoyment. In the auditorium greens and reds are harmoniously ar ranged in festive luxuriance. The decorative treatment of the auditorium has been kept within very definite bounds





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. ' ' with no loss in aesthetic values. Full valleJO9 callfornla attention has been paid to acoustical problems.









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COCKTAIL LOUNGE







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GREATEST PICTIRE EVER MAD! r " GOIE WWII TIE WIID "

i. CLAIR GAILE VWIEI LEIGH OLIVIA

- WID/CAITOOI"AISVIER MAI"





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OFFICE

' 14 THEATRE CATALOG 1943-49
1948-49 Theatre Catalog, 7th Edition, Page 125