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1948-49 Theatre Catalog, 7th Edition, Page 139 (128)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 139
Page 139

1948-49 Theatre Catalog, 7th Edition, Page 139

The Gratiot Drive-In


Located in Gratiot, Michigan, a small Detroit suburb, this drive-in was designed essentially as an open air movie house and not a multi-purpose recreae tion project despite its 21 acres. Everything has been built around the primary purpose of giving car owners and their passengers an opportunity to enjoy an out-door screen performance under the best possible conditions.

To gain this end, two important sec LEFT: A small playground leaturing lull-scale recreation equipment. An area. directly in lronl


ondary operations have been incorporated with that View in mind. A small playground is provided for youngsters with full scale recreation equipment. This provides a safe place for youngsters, out of reach of automobiles moving in or out of the theatre, if their parents choose to turn them loose. An emcient matron is on duty at all times to give personal supervision to the children. The youngstersl interest is further assured by pro ol the screen. has been provided lor this lecture. Center: For better vision the windshield at each

vision of free pony rides in the little park beneath the screen.

The second subordinate operation is the concession service, centered in a suitably-sized building located equi-distant between the screen and the projection booth. A fairly complete food service is provided as are the standard outdoor refreshments. Additional service is provided by perambulating vendors who may be summoned by a signal button attached to each in-car speaker. The 115 foot entrance tower, with the screen on the reverse side, is unique in its use of a triple cascade motif over which 1700 gallons of water are pumped each minute. The cascades are lighted from beneath in multi-colored patterns for a very pleasing and decorative elfect. The iridescence of the tower has become the trademark of the theatre as it is now being used in the theatres advertising.

car is cleaned by an attendant. night: Free pony rides help keep the kiddies happy.


1948-49 Theatre Catalog, 7th Edition, Page 139