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1948-49 Theatre Catalog, 7th Edition, Page 143 (132)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 143
Page 143


1948-49 Theatre Catalog, 7th Edition, Page 143

The Valley Drive-In

Ontario, California

Notable among the many drive-ins opened last season was the Valley DriveIn, situated on the main highway linking Ontario and Pomona, California. This outdoor Showplace with an asphalt paved parking field has a capacity of 672 cars. The population of the drawing area is about 100,000. Farmers and factory workers account for the majority of the populace. Theatre policy is double feature and plays subsequent to both Ontario and Pomona. Graceful palm trees form an integral part of the landscaping and on the 80 foot screen tower, which is incorporated into the entrance area, is depicted a scene from the rich Spanish history of the locale. At night this mural is illuminated by 2,500 feet of neon tubing. The screen tower itself is constructed of Robinson decking and stucco. Palm lined lanes lead to the streamlined glass

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and stainless steel boxoilice. For those walk-in patrons a section of 300 stadium chairs has been provided. This section is separated from the parking area by metal fencing. Another feature provided by the management is a fully equipped playground for restless children to amuse themselves while their parents enjoy the show.

The concession building is constructed with gunite while the interior of the rest rooms are surfaced with tile.

The distances between speaker posts are 18 feet and 38 feet between rows, all

these posts are provided with low level lights on DC so sound is not affected.

A large parking bay is provided, also, so that cars waiting for entrance into the theatre will not block traffic on the adjoining highway.





REFERENCE DATA

OWNER & OPERATOR: Valley Drive In Theatre Corp.

ARCHITECTS: Bryant & Balch.

CAR CAPACITY: 675.

COST OF THEATRE: $350,000.

COST OF EQUIPMENT: $50,000.

SIZE OF LOT: 15 acres.

CHANGEOVERS: Strong tiZipperll, by

Essannay Electric Mfg. Co.

gOINCHANGER: by Johnson Fare Box . o.

DISPLAY FRAMES:

Theatre Specialties, Inc. GENERATORS: by Hertner Electric Co.

IN-CAR SPEAKERS: Simplex, by In ternational Projector Corp. gENSES: by Bausch & Lomb Optical orp.

PROJECTION LAMPS: Peerless Hy

Candescent, by J. E. McAuley Mfg. Co.

PROJECTION MACHINES: Simplex

E-7, by International Projector Corp.

SIGN LETTERS: Bevelite, by Theatre

Specialties, Inc.

SOUND: Simplex 4 star, by Interna tional Projector Corp.

SUPPLY DEALER: National Theatre

Supply Co. TICKET ISSUING MACHINE: by

General Register Corp.

Aluminex, by



THEATRE CATALOG 1948-49
1948-49 Theatre Catalog, 7th Edition, Page 143