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1948-49 Theatre Catalog, 7th Edition, Page 147 (136)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 147
Page 147

1948-49 Theatre Catalog, 7th Edition, Page 147

The Summer Drive-In

Memphis, Tennessee


OWNER & OPERATOR: Kemmons Wilson & Associates.


COST OF THEATRE: $110,000. COST OF EQUIPMENT: $25,000. SIZE OF LOT: 18 acres.

COINCHANGER: by Brandt Automatic Cashier Co.

FILM CABINETS: by GoldE Mfg. Co. IN-CAR SPEAKERS: by Autocrat, Inc.

LENSES: Snaplite, by Kollmorgen Optical Corp.

PROJECTION LAMPS: Strong Mogul, by Strong Electric Corp.

PROJECTION MACHINES: by Century Projector Corp.

RECTIFIERS: 90 amp., by Strong Electric Corp.

REWINDERS: by GoldE Mfg. Co. SIGN & MARQUEE: by Balton & Sons.

SIGN LETTERS: by Adler Silhouette Letter Co.

SOUND: by Century Projector Corp.

SUPPLY DEALER: Tri-State Theatre Supply Co.

This southern-area drive-in has apparently uncovered a method for year-round operation regardless of weather conditions. During the months which permit ef'Hcient operation of normal drive-in methods the theatre policy will be the showing of motion pictures. However, during the inclement winter months, it wonit be necessary to completely close or suffer a major attendance loss.

Utilizing a method which is familiar to many sporting arenas throughout the country, The Summer Drive-In will continue to be a sound investment by providing an ice-skating rink for the citizens of Memphis. Pipe lines, laid on a concrete base, will be used to freeze water over an area of approximately one acre of the drive-inis total 18 acres.

During normal operation 1500 feet of brilliant neon tubing will light the four entrance lanes which face U. S. Highway 70. An exit lane is provided behind the screen which leads to an additional exit road.

1948-49 Theatre Catalog, 7th Edition, Page 147