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1948-49 Theatre Catalog, 7th Edition, Page 151 (140)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 151
Page 151

1948-49 Theatre Catalog, 7th Edition, Page 151

Watching c105ely for any phase of construction which might offer the attraction of low first cost but at the same time conceal a disastrously high longterm operational expense, Mayer and Jacobs carefully examined the intricacies of insurance rates. In much building, the usual practice is to meet the requirements of all existing the codes and to call in the insurance broker after the building is completed. However, the owners fully realizing that this procedure can prove costly, wisely reversed the sequence and called the insurance rate bureau for consultation during the preliminary planning stage.

The bureau immediately informed Mayer and Jacobs that Capitola, in common with many small cities, had a high insurance rate. Furthermore, their theatre, flanked on one side by a dance hall, was subject to a high exposure charge. Steel and concrete construction would have lowered the exposure charge but the reduced revenue of three slack seasons out of four did not justify the additional cost.

Through the counsel of the insurance rate bureau, a wall meeting their approval was specified and incorporated in the building plans. Where the actual exposure hazard existed, the wall was constructed of one layer of 8" basalt concrete block with an outer layer of 6" fired hollow tile, making a double wall with a total thickness of 14". In areas not visible to the audience, an 8" brick wall meeting all requirements for reducing the exposure charge was permitted. Brick was also used in the projection room and the cry room.

The insurance bureau also suggested two projecting wings of brick for the curved roof of the auditorium as protection against exposure. While this additional construction increased the original building budget, it is estimated that the reduced insurance premiums will more than make up the difference in a few years time.

In determining the Capitolats size, a capacity of 500 seats was decided upon as being the best balance between the population the theatre would serve* 5000 mature, well-educated citizens who prefer Hollywoodls quality goods to its horror, crime and Western potboilerse and the amount of the investment. These seats, for which Capitola adults pay 65 cents, juniors 50 cents, and children 20 cents, tax included, are laid out in two sections of equal size, with one center aisle and two side aisles. The center aisle is angled to accommodate a staggered seating arrangement. To give vise ual depth and a spacious appearance to

LEFT COLUMN- 1. The proiection room balcony rests on steel bearing and posts. 2. Arches arrive on the job site in two sections. are tabricated into one piece while on the ground and then hoisted into place by the jig pole. Gusset plates which key the arch segments are unnoticed in the finished interior. 3. Laminated arches already in place. As the root goes up, the Capitola Theatre takes term. 4. A ground level perspective of the auditorium walls and arches. Right column5. Projection and crying room balcony with steel supporting posts. The wall here cups around the end 0! the curved root as an exposure protection from the tire hazard ol adioining dance hall. 8. Glued wooden laminated arches spanned with 2x8 purlines; aisle roots sloped to pitch of iloor. Note brick wing to protect root from tire exposure hazard. 7. Arches and purlines prior to adding the bridging between purlines. 8. Looking at purlines tram the outside.

1948-49 Theatre Catalog, 7th Edition, Page 151