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1948-49 Theatre Catalog, 7th Edition, Page 152 (141)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 152
Page 152

1948-49 Theatre Catalog, 7th Edition, Page 152

the theatre auditorium, the side aisles have been placed beyond the base of the arches. Soffits above the side aisles protrude beyond the inner face of the arch, forming a ceiling over the side aisles and a light cove for illuminating the auditorium. All three aisles are designed to facilitate handling the now of traffic, and for easy egress, side exits empty into exit courts.

The Capitola Theatre occupies an Lshaped lot in the main business section of the city. One of the arms, the entrance, measures 86 by 40 feet; the other, the auditorium arm, is 75 by 92 feet. Lawns, shrubbery, trees and planting boxes create a sylvan setting for the theatre front. Behind this miniature park and at a distance of thirty feet from the sidewalk are the marquee and the box office of the Capitola. The marquee is illuminated at night with recessed mirrored spots properly spaced to produce the necessary brilliance for an attractive entrance with sales appeal. Detached from the building, a reader sign at the edge of the sidewalk makes an effective display board for coming attractions.

Both marquee and box office are constructed of California Redwood with California Part Costa brick as a wainscoting base. The same materials are carried in an unbroken wall into the inner lobby, extending the full length of one wall. The lobby has three sets of double doors leading from the outside and a corresponding group from the lobby to the auditorium.

With a fioor constructed of 12'/ x 12" quarry red tile and walls of redwood, brick, and basalt blocks painted a bright yellow, the lobby is a cheerful, spacious room which can accommodate a full traffic load at peak capacity and without interfering with the flow of business provide ample space for candy, popcorn and soft drink sales. Illumination of the lobby is provided by two light shelves equipped with strips of Federal Striplight Cold Cathode tubes. Two mirrored spots focus attention on the refreshment stands and contribute a potent psychological impetus to sales of these lucrative commodities.

Adjoining the lobby are offices, lounge and toilets, harmoniously decorated with basalt blocks, yellow walls and in conimon with the lobby, floored with red tiles. Leading from the lobby to the foyer is a 16' foot wide ramp, covered with Rubberlock rubber Hoor covering in a color which matches that of the lobby tiles. The rubber surface is corrugated as a precaution against slipping. Above the foyer are the cry room and the projection room. The entrance to the foyer is at a right angle to the auditorium since the building, as already mentioned, is an L-shaped edifice.

PICTURES ON THE RIGHT-l. Soffits form the aisle ceiling and provide a light cove for interior illumination; arches stand free with aisle beyond. 2. A View of the upper side of the aisle ceiling construction shown in the previous photograph. This aisle roof is sloped to the pitch of the floor. Note the brick firewall and chimney. 3. Diagonal roof sheathing on the auditorium of the Capitola curries lateral forces to points of support. 4. Another View of the diagonal roof sheathing. Adioining the building site is a dance hall, a frame building considered a high fire exposure risk by insurance companies. Monterey Bay forms a picturesque background to the handsomely constructed Capitola Theatre of Capitola, California.


While simplicity is the keynote of the entire buildingfs interior decoration, the use of color prevents any occurrence of the decoratorfs headacheedrabness. For example, the front doors are painted light blue on the outer panels; and lined with red leatherette on the inside. The doors between inner lobby and foyer are covered with red leatherette on both sides and glass ports are placed in each door. The lobby walls, other than the combination redwood and brick wall are painted bright yellow.

Basalt concrete building blocks were chosen for all walls that had both interior and exterior exposure. The airchamber insulation of the blocks which was found to be fully effective with no further exterior or interior finishing, eliminated the necessity for plastering. In the auditorium interior, the basalt blocks were finished in a strong green.

Red seats and matching carpets form an effective color scheme in the auditorium. On the audience side, the projection room, cry room and the stage are painted with a warm-toned flat interior wall paint. Incandescent lights in the soflit troughs are yellow, bathing the cream-colored curved ceiling of the auditorium with a mellow, yellow glow.

Heating, when required, is supplied by warm air forced under pressure through Anemostats in the ceiling. The motivating fuel is natural gas. Cold air returns through vents beneath the stage. Ventilation can be varied by the use of two exhaust fans, one over the stage and the other in the foyer ceiling. Both the outer lobby and the office have a warm air heating plant independent of the auditorium heating and ventilation.

All equipment for the Capitola was supplied by one organization, the Walter G. Freddy Company, of San Francisco. The listed items prove convincingly that economy of investment does not necessarily mean omitting quality equipment.

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Carpets: Mohawk #997-35, by Mohawk Carpet Co.

Chairs: Irwin Seating Company.

Draperies and Stage Curtains: Velour.

Rubber Mats: Rubberlock, by R. L. Mitchell Rubber Company.

. .


('hangeovers: W'eaver Donsers. my Weaver Mfg. (70.

Film Cabinets: Nil-made Products ('0.

Lenses: Kollmorgen Optical (Torn

Projection Lamps: Strong: by Strong Elo-vtrir (lo,

Projection Marhines: Century, by ('vniuri' Projector (lorp.

Rectifiers: Strong. by Strong Flu-trir ('o.

Rewimlers: Goldberg. by ('iolrlbrrg Bros.

Screen: Viny-lito, by Vocalitc Scrum) ('mmmny.

Sound: ('mitnry, with Alton" Lansing Sin-:lkvl's.

Display and Boxoffice Equipment

Coincmmger: Johnson. by Johnson Faroboy Co.

Display frames: Redwood.

Sign and Marquee: 30 M. A. Noon Theatre Name Sign.

Sign Letters: Adler, by Adler Silhouette Lettr-r (To.

Ticket Issuing Machine: (loldE. by (loldE Mfg. (lo.
1948-49 Theatre Catalog, 7th Edition, Page 152