> > > >

1948-49 Theatre Catalog, 7th Edition, Page 168 (157)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 168
Page 168

1948-49 Theatre Catalog, 7th Edition, Page 168

present the proper appearance. The cost of service on posters, stills and photos, or individual art work to fill display spaces is an important item in the weekly expense budget, and the space provided for displays should be guided by the size of this budget.

Entrance Doors

In most cases of remodeling, it will be found expedient to replace, and perhaps relocate the front entrance doors. They should, in all but rare cases, have as large glass panels as possible, or even may be alleglass of the tempered type, in order to permit a view of the lobby from the street.

In some of the smaller theatres, where no lobby is possible, and the seats are close to the front entrance, the doors will necessarily need to be solid-panel type. This situation is not good, and should be changed, if possible, to make room for a lobby or, at least, another set of doors between the last row of seats and the outside.

Entrance doors should be equipped with easily-operated hardware, including out51de pulls on one set of doors only. This pair of doors should be at the ticket-takers station, immediately adjacent to the boxoihce. The remainder should be equipped with inside push bars or plates so that they can be opened only from the inside.

This arrangement will be found necessary in most cases, and, in all cases, will aid in the control of incoming-outgoing patrons on busy days. In addition to the push and pulls, the entrance doors will need to be equipped with butts, top and bottom locking bolts, door closers, locks, and hold-open devices.

Depending on the design of the entrance, the space above the doors may be used simply as a glass transom, with Fixed sash or utilized to good advantage for a double-faced display frame, with provisions for copy on both the outside and inside faces.

Vestibule Floor

The floor of the entrance vestibule should be colorful and, if possible, indicate in design the flow of traffic. Materials can be colored cement, terrazzo, marble, rubber mats, or a combination of two or more of these.

In any event, the fioor should be nonslip, and should have only sufl'icient pitch to the sidewalk to drain. If a large exterior vestibule is planned, some attention should be directed to the use of rubber mats, which are very effective both decoratively and in removing mud and dirt from the shoes of patrons. lint they do require daily romoral and cleaning. They should be divided into sections of not more. than four feet by five feet for convenient handling. In the smaller theatre, they should be used sparingly on account of the labor required to keep them clean and in the proper condition.

Electric Signs if entirely Ich signs are contemplat 0d, the articlc H tlzisic Factors of Design and (lonstructionfy in the 1947-1948 odition of THEATRE CATALOG should he studied, since the information it contains

:ipplics to remodeling as wcll as to new


ix l at mowers M

THE ESQUIRE, Fresno, Caliiornia, was an old concrete theatre until aggressive and canny Bob Lippert decided to reviviiy it. At a cost oi $72,000.00, designer Gus Scntncono developed an 1142 seat modern theatre complete with Gulistcm carpets, Heywood-Wakefield chairs, Motiograph proieckors and sound, and Wagner sign letters. B. F. Shearer Company. through H. I. Tegtmeier, supplied the equipment.
1948-49 Theatre Catalog, 7th Edition, Page 168