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1948-49 Theatre Catalog, 7th Edition, Page 169 (158)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 169
Page 169

1948-49 Theatre Catalog, 7th Edition, Page 169

construction. However, it will be possible to remodel the existing marquee, in many cases, by the installation of new lighting, new glass panels, and changeable letters.

With the application of a few coats of paint, neon or stud-lighting borders, a very satisfactory result can generally be obtained. If the paint on the old sign is peeling or in bad condition, it should be entirely removed, by use of blow torches, down to 'the bare metal. A ground coat of paint should then be applied, followed by two coats of special outside enamel. Finish durability can be greatly enhanced by cleaning the metal surface with a phosphoric acid cleaner, prior to painting.

Sometimes the addition of a name sign along the top of the attraction signs will make a pleasant change in the appearance of things and allow the removal of an upright sign which has outlived its usefulness.


A theatre is judged by the lobby it keeps. As the first and best lighted interior space, it draws the maximum attention from patrons and for this reason all remodeling projects should include some work in the lobby areasif merely a paint and clean-up job. Slightly more extensive undertakings might include one or all of the following changes: new lighted interior display frames, new floor covering, new wall and ceiling treatment, and up - to - the - minute lighting. This last is a most important requisite for the theatre lobby.

Lobby Ceilings

Should a major rearrangement be desired, the putting in of a new ceilings. of plaster compositionsor of fabrics or mirrors, or a combination of all of these will be found to produce an arresting and most pleasing eifect. This should be carried out, of course, only if the shape and extent of the lobby or lobbies serve the particular requirements of the house in question. If not, more drastic physical changes are called for.

But in most instances, installation of a new ceiling, fabrics and mirrors will suffice. Especially is this true should the present motif comprise heavy plaster decoration, a thing that most definitely dates the older houses. Often, heavy plaster is not only in bad tastes since the original installationbbut in a bad state of repair as well, due to a leaking roof and other causes too numerous to mention.

On the other hand, it would be cheaper to leave the ornament right where it is. That is, if it is not too heavy or libusy," and in fair repair, and more or less in scale and keeping with the lobbyls proposed new look. Then it might be painted over in one color only. Thus details, which could only be brought out by the use of different colors, would be played down.

Lobby Walls

The walls of the lobby may be either painted, or covered with fabric, or a wide variety of hard surface materials. The latter, though expensive, are more easily cleaned and show fewer signs of wear than paint and fabric. The hard surfaces are composed of glass (mirrors, etc.), plastic-protected wood veneer panels, leatherette, linoleum, and many another patented and special product. These are especially colorful, readily applied, and have the wearing

LOBBY OF THE I. P. HARRIS, Pittsburgh, Pennsylvania. is a classic example oi what may be done to improve the appearance of the lobbies of older houses. Here are provided a clear View from the street: a show case. which contributes to the well-lighted aspect of the lobby: mirrors. which give an illusion oi spaciousness: and a rug for opulence. Note the island position oi the boxoflice.

qualities that are necessary for the lobby. '

If the lobby is small, it will be found that well-placed mirrors on opposing walls will tend to expand the appearance of the place. Care, however, must be taken in setting mirrors opposite to each other, in order that reflections should be true. Before mirrors are set in the walls, the local codes should be looked into, as some do not permit the use of mirrors in passages designed for emergency exits.

New interior display framessdesigned to match frames which may have been set up outside in conjunction with a remodeled entrance-will add decidedly to the decorative effect of the lobby. They also might well supply some of the lighting for this space. Although glass is not absolutely required as a covering for interior display frames, it often is advisable to put it in so as to stop mutilation of the displays themselves.

One of the most notable changes that can be brought about in this area is a change in the lighting scheme. This may be accomplished through the use of exposed or recessed nxtures, or by the use of cold cathode, fluorescent, or incandescent lighting sources concealed in ceiling coves. The extent of the budget is the only limitation on changes which may be made in this manner.

Lobby Floors

Bright new carpeting, with an interesting design, will go a long way toward producing the desired new look in the lobby. The rug in itself will give the patron that feeling of discreet opulence so hard to come by for the same amount of money by other means.

In the event a carpet with a large prominent design is chosen, it will be found that the overall effect may be enhanced by the inclusion of plain carpeting around the walls and down the center of the lobby, where the holdout posts are set up.

During the course of remodeling the lobby, it is feasible to relocate the duplex base receptacles for the holdout posts or to install as needed ceiling outlets for baby spots, and at the doormanls station a iioor outlet for a newtype ticket chopper. Particular attention should be paid to the location of the holdout posts and rails necessary to properly control crowds. This should be discussed with the theatre manager, who will undoubtedly have his own idea how some special problem of his should be Solved.

As a matter of fact, it is always wise for the designer to talk things owr nt length with the manager in order to get his ideas on the program as a whole and on any special requirements. He. after all, is the person most interested in having a theatre that will meet with the approval of its clientele, since patrons bring complaints and suggestions directly to him.

Air Cooling

For conditioning the atmosphere of the lobby, :1 Separate unit-type conditioner will many times be found to be the most practical. Inasmuch as the loads here vary greatly and never re THEATRE CATALOG 1948-49
1948-49 Theatre Catalog, 7th Edition, Page 169