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1948-49 Theatre Catalog, 7th Edition, Page 180 (169)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 180
Page 180

1948-49 Theatre Catalog, 7th Edition, Page 180

Sparkling New Theatres for Decrepit Old Ones

How One Theatre Design Firm During One Year Cave New Life to 16 Theatres in New England

Today, all over the country, thousands of theatres are undergoing remodeling operations. From Washington to Florida and Maine to California, theatres whose interior and exterior designs have been far outmoded are being changed into modern up-to-date houses. New designs in marquees, name signs, boxofiices, lobbies, standee-areas, lounges, rest rooms, balconies, and auditoriums are being used in remodeling projects where they are most easily adaptable.

Drab, cluttered lobbies and stairs have taken on a simple modern, but not modernistic, new look. Massive, rococo fronts have given way to the drama and transparency of glass in large masses, blocks, and huge mirrors. Island boxoiiices have been shifted to one side, giving the theatre entrance appearance of great width. New lighting methods, acoustical treatments, and many more innovations in theatre design have been used to achieve an altogether new theatre without the prohibitive current structural cost.

Theatre owners everywhere, who have realized the importance of keeping pace with changing building trends, have discovered that although the war-time ban no longer exists, material and labor costs make it almost impossible for them to sensibly construct and properly finance a

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A before-and-after study of current remodeling as experienced by WILLIAM RISEMAN and ASSOCIATES. Working for many different owners in their normal area, this jirm of theatre design specialists has returned to active modern operation many an outmoded or inefficient iishooting gallery?

Typical of similar successful eyarorts elsewhere, this survey will serve to point up the possibilities which exist in old theatre structures.

All Photos Through the Courtesy of William Riseman and Associates

new house. Remodeling seems to be a sensible alternative, remodeling that would be a far cry from the baroque design of yesteryear, remodeling that would be in stride with the changes in public taste, and in many cases often results in a change in run and increased patronage.

ABOVE: 'l'he Stale. Nashua. New Hampshire.

While it is obviously impossible to cover the entire mass of very commendable remodeling by some very able and prominent architects throughout the country, in any one edition of THEATRE CATALOG, it has been decided to single out just one who has been particularly successful with a large number of theatres in the New England states. His contribution is representative of the Whole.

William Riseman and Associates, architectural designers of Boston, Massachusetts has designed and remodeled 16 in the past year. Eleven of the 16 are presented on the pages that follow with their respective problems, and what the Riseman organization did to overcome them.

Through a minimum of words and a most understandable follow-the-arrow technique, these sixteen pages contain many valuable ideas that theatre men can check with their own local architects for their adaptation to future remodeling efforts.

All of this has taken place in New England. But in Texas, Oregon, North Dakota and Mississippi the same trend persists. This is not redecorating or refurbishing of the old; but a complete creation of new and sparkling theatres.

BELOW: The Islet, Bolton, Mallachulelll.

1948-49 Theatre Catalog, 7th Edition, Page 180