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1948-49 Theatre Catalog, 7th Edition, Page 185 (174)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 185
Page 185


1948-49 Theatre Catalog, 7th Edition, Page 185

In Hartford (Conn.) THE STRAND was in a busy location and possessed 1450 seats; but its nervous hodge-podge of glittering ornamentation was long since obsolete. The problem was to convert it into a spacious modern first-run. A new marquee pulsates with light and animation; and a narrow lobby was treated with mirrors. New lounge rooms, carpeting, upholstered settees, generous mirrors, and a softly lit, restful auditorium completed the transition. The cost: $126,000 for remodeling, $35,000 for seats and carpets, and $22,000 for air-condition.

THE RESULT: First run stature, 75c admission scale, and more patronage.
1948-49 Theatre Catalog, 7th Edition, Page 185