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1948-49 Theatre Catalog, 7th Edition, Page 187 (176)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 187
Page 187


1948-49 Theatre Catalog, 7th Edition, Page 187

In Boston (Mass.) 0

THE BEACON HILL, formerly the old Beacon, was situated on the border between a district of pin-ball amusement palaces and an elite shopping center. The problem was to convert a shabby building into an exciting and sophisticated one for the showing of special and foreign films to the more refined and lucrative side. The open arcade lobby was streamlined and glazed; all gaudy ornamentation was removed; a wider marquee and large, dramatic display cases replaced the old; and the island boxoflice was replaced by a dual purpose one at the side. Ceilings were lowered and simplicity and warm intimacy ruled. In the auditorium, low budgets limited the changes to paint, fabrics and lighting, and a complete new air conditioning system. Costs: $35,000 for remodeling and $16,000 for equipment.

THE RESULT: iiClass" product was obtainable; admissions were raised to reserved seats at $2.40, $1.80 and $1.20; and a better type patronage was encouraged.































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1948-49 Theatre Catalog, 7th Edition, Page 187