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1948-49 Theatre Catalog, 7th Edition, Page 194 (183)

1948-49 Theatre Catalog, 7th Edition
1948-49 Theatre Catalog
1948-49 Theatre Catalog, 7th Edition, Page 194
Page 194


1948-49 Theatre Catalog, 7th Edition, Page 194

In Thompsonville (Conn.) THE STRAND, seating 985, was located in a relatively small town and, having little competition, needed only a more efficient confection sales area and a general improvement in appearance.

The brilliantly lighted new marquee was extended to gain an effect of bigness and provide attractive show selling areas; additional frontage was acquired and converted into a large lobby stand; glass doors and transoms opened the lobby stand area to View from the street; and diagonal striped matting focused attention upon it. Total remodeling cost $22,000 restricted to the front area.

RESULT: A bl'ig'ht new modern effect of which the townspeople could be proud; and increased revenue from both boxoffice and the confection area.







































OKCHESTKA
1948-49 Theatre Catalog, 7th Edition, Page 194